arrrooohhh
Well-known member
In the seventies and 80's Hoover was by far and away the biggest seller of washing machines, with Simpson trailing in second. These two brands had well over half the market to themselves.
In the mid late 80's Fisher and Paykel arrived and in the early 2000's were market leader with 30% of the market. Hoover had slipped to third place while Simpson retained its 2nd place.
Hoover was sold off in Australia in the early 90's by Maytag to recover the costs from its disasterous free flights promotion in the UK. By the late 90's the company that purchased the Hoover operations, Southcorp, wanted to get out of what it considered to be an unprofitable business compared to other investments such as wine... In its efforts to downsize the Hoover front loader was the first to go just as the demand from front loaders was beginning to grow.
Then Southcorp sold its interests to Email, the company that owned Simpson and Westinghouse. As we know Email was absorbed into the Electrolux group and the Hoover name dissappeared from Australian laundries. Apparently Email only bought the rights to the Hoover name and Hoover overseas would not allow it to become part of the Australian Electrolux family.
In the mid late 80's Fisher and Paykel arrived and in the early 2000's were market leader with 30% of the market. Hoover had slipped to third place while Simpson retained its 2nd place.
Hoover was sold off in Australia in the early 90's by Maytag to recover the costs from its disasterous free flights promotion in the UK. By the late 90's the company that purchased the Hoover operations, Southcorp, wanted to get out of what it considered to be an unprofitable business compared to other investments such as wine... In its efforts to downsize the Hoover front loader was the first to go just as the demand from front loaders was beginning to grow.
Then Southcorp sold its interests to Email, the company that owned Simpson and Westinghouse. As we know Email was absorbed into the Electrolux group and the Hoover name dissappeared from Australian laundries. Apparently Email only bought the rights to the Hoover name and Hoover overseas would not allow it to become part of the Australian Electrolux family.
