When I saw the NOMA name I immediately thought about Christmas lights. I thought they were a Japanese of Chinese company.
Lots of adverts from the 50's & 60's depicted people that are well dressed. This makes the reader feel that they want to be in the same situation (and find the same solution to their "problem") as the people depicted.
Concerning this theory, I have a true story for you.
A few years ago there was a local Honda dealer that had television adverts. In their commercials they had the dealerships mascot, a real Great Dane sitting besides the owners of the dealership while they were hawking the virtues of the dealership. The people were(2 women and a man) dressed in formal attire.
I sent an e-mail to the dealership indicating that I was very familiar with Great Danes and that no Great Dane owner I know of would stand next to their dogs while dressed in such a manner. They'd get dog hair all over their clothes!
I never did receive a response from the dealership.
HOWEVER a few months later a new commercial from this dealership appeared. The people were no longer dressed in formal attire. They were now wearing westernware!
(Denims, Cowboy shirt, boots, etc.) And the Great Dane was still there!
Hmmm, did my e-mail have something to do with this? I'll never know.....