bEST Thru the 70's.
Im missing only a few years of Best material fro the 1970's, with 1977 being my main wishbook for future finding. I posted just vacuum cleaners for now, as Im not really wanting to overstep my bandwidth for the year, but considering that the Super Forum isn't archived, I guess it wouldnt hurt much to post more.
A few things. I was a frequent shopper, with moms, aunts and grandmas at most of the Catalog showrooms that Michigan had including Best, Century House, Serv Merch, Whitmark and Sid Youngs which was a family owned store in Jackson Michigan that put out their own catalog. We also had Gambles-Skogmo too, but they were a bit before my time. We also had Western Autos too. In fact my hometown Grand Ledge had a Western Auto department store so to speak until 1990. Or at least the sineage and product was still inside. It was also the towns hardware.
Best and many other catalog showrooms were kinda mystifying as they would always advertise every item at the mfg. suggested retail price. THen embedded not so coyly in the previous stock, model number, and price numer allin one you owuld find that YOU PAY: Or if a 1976 Hoover Convertible was MSRP'd at $79.99, you look just to the left and youd see a long mumber line U70401HVR408006495. The 6495 translates to $64.95 USD and that was your special PRICE for shopping them.
If you also notice, thru the 1970's models, and model lines changed and slowly got shorter and shorter in scope. Ending in 1979 being taken care of within three pages. Several second and theird tier brands that weren't Hoover and Eureka were gone, or severely crimped back to where a market niche' was set aside for them. Look at Regina for example. By 1979 They are just doing brooms, where at one point in 1974 they were doing canisters, brooms and an upright vacuum that wasn't sold by Best, but by others as the Brush-N-Beat.
I figured since the topic of bEST has surfaced, Id put in a few pages of history for us to enjoy. Again I would do this over on the vacuum site, but for reasons of my own I no longer post there. So hopefully enough vac people that I still know and chat with will get to se a small portion of my catalog collection.
Chad