I went in Sears this morning to check out the Ultra Plus situation. The entire shelf was bare except for two remaining boxes of Sears Ultra Plus unscented. Just what I wanted. One box was was badly damaged, but the plastic bag the detergent is in was intact so I bought it. Both were on clearance for $7.99 ea. The sales person could not tell me if that was the end of Ultra Plus, but it sure looked like it.