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My first 'real' job was TV repairman for Montgomery Ward at their 7th Street store in Fort Worth, maybe 5 miles from where I sit now. We/they took products and customers seriously. Whatever the absolute value of what they sold in 1966, try to find that 'serious' commitment in retailing today.
 
Tru-Cold

I don't know who sourced refrigeration for them; I think we've seen some Frigidaire and possibly some Norge refrigeration? They seemed to have a more diverse source of white-good suppliers over the years, and yes, I would wager that made life much more difficult for Wards, compared to Sears, who was pretty much sourcing only Whirlpool and/or D&M. Imagine the mix once WCI shifted to the Franklin platform, making three possible designs for the Signature top-loaders.

There was a Tru-Cold top-freezer fridge here in Phoenix that was very handsome, and Ralph and I both thought it was nice, although Ralph had to excuse himself due to shaking and cold sweats after viewing the ad. :-)

I didn't know until that point that they badged Tru-Cold on fridge combos. Buying appliances at Montgomery Ward must have been confusing as hell.
 
Who made Wards Airline series of televisions? I always wondered about that.

My parents loved Sears. I don't think they ever shopped at Wards at all. Well, when I was in college my mother bought me some dress shirts from Wards. They were OK.
Even though my parents bought a lot of stuff from Sears. The kitchen was either Kenmore or Coldspot the laundry equipment always came from Polk Bros. Frigidaire or GE.
 
Airline and Tru-Cold

Ah yes Nate, I remember that Tru-Cold top freezer in Phoenix.  If it were nearer me and I didn't already have the Combination, I'd have overcome my PTSD (thanks Drew!) for that one.  The '61 Tru-Cold freezer in the basement has never been out of operation except to defrost -- and you know how infrequently I do that . . .  which is why I qualified my statement above with "virtually" regarding Ward's products.

 

Allen, I think Airline was a rebadge of a fairly reputable manufacturer, but I can't think of who it was.  A Ward's anomaly to be sure.

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So the old memory doesn't serve me like it used to...yes, Tru-Cold was the refrigerator/freezer line. Ours had the freezer on the bottom with foot-pedal opener, middle meat drawer, and fridge on top. My Mom worked at Wards back in the early 50s; she says Magnavox was the manufacturer of the TVs then...
 
I think maybe when Ward's switched from Westinghouse to Frigidaire, they also switched from Tru-Cold to Signature.
 
Wells Gardner made MW electronics in the 60s. Gradually Panasonic snuck in for the smaller color sets and I believe Morse for the radio/phono consoles. Neither particularly impressive. I don't know who they ended up with, I only worked there one year then left the continent.
 
Well friend Ralph,

45 or so years ago, for $15 you could have turned out to be a kinder and gentler person with regards to Montgomery Ward's fine line of appliances :-)

ring..."hello, I'd like to talk to Wendy about registering my child"

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I missed the 8 Mile Rd. Montgomery Ward that was near me (and where the Hagopian rug place got its bottom mount Tru Cold fridge/freezer, iin Copper w/o a "color panel" on the freezer door)...

It long-closed before I could ever drive to it, and maybe the empty building sat around from shortly after the time we had moved here, if I don't remember my family ever shopping at it...

-- Dave
 
wards / westys

piMW

  

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[this post was last edited: 7/15/2014-21:36]
 
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