It seems Smuckers is the food arm of P&G any more...part of the situation is that, except for Pringles, P&G in the rest of the world really is a cleaning/personal care brand (like Colgate traditionally). Folgers didn't even really "fit" with the rest of P&G's food, most of which were more a technological (Pringles, Jif, the late lamented Duncan Hines crispy/chewy cookies--an interesting story in itself) or supply chain (Crisco) play than just a commodity (coffee) play.