Why cheat customers out of the wash they wish to use?
If you select a 60c cycle, you expect 60c water, no if's, no buts, same as for any other temperature.
If the manufacturer is going to offer "eco" cycles then fine, but if they only heat to say, 45c, then they should state that it is a 45c cycle so that there is no confusion!
Lets be honest though, the difference in engergy consumption between a 60c cycle in an older front loader, with short wash times and higher water levels, and a modern A++++++++++++ whatever machine on a 60c which takes 4 hours to wash with barely any water is absolute pittance so the whole idea of "eco" washing cycles is completely pointless!
Yes modern machines use less water, but energy consumption is pretty much the same, and if as in my case my water is not metered and I pay a set amount regardless of what I use, I really couldn't care less about how much (cold) water my machine uses!
But someone has to think of a way to keep people buying new machines, even if it is just confusing marketing.
Matt