Huebsch is pronounced like "Hib-sch". That's Alliances commercial brand outside of the USA.
Just got a response back from Alliance. Apparently, the Canadian Speed Queen washers are going to have the funky symbols on the electronic control panels.
I guess since there is a lot of space adjacent to the control panel, there's no reason why someone couldn't just tape a piece of paper next to it with a guide, or with just a copy of what the American control panels look like.