First impressions on the product... "m'eh"
The overall scent of it is very nice like I mentioned earlier. Probably the best that P&G has in their liquid line. It is almost citrus like. That being said, it is not a long lasting scent. When I pulled the items out of the drier it was very faint smelling. I'm not big on overly powerful smells (persil power caps were like this when they were new, Gain has always been) so this is a big plus.
The liquid is clear, and somewhat runny. It isn't thick like regular Tide or ERA, more along the lines of a clear fabric softener, or all detergent. Not a bad thing, just an observation. Items when done drying felt extremely soft, almost as if there was a fabric softener added to them, but not every item (the towel was still feeling fairly stiff.) I'm hoping this isn't the case as I threw in some gym gear and would prefer the fabric to not be coated.
Downsides: It cleans just okay. I was hoping for something that would do a great job at washing jeans. It performed adequately, but isn't something that I'll be able to use on anything that is overly soiled.
Target has it staged next to the Woolite, so I'm assuming that is the market that they're going after. I can't see myself buying more of it when I run through this. Cheer cleans better, is cheaper, and is just as fabric friendly.
