Swedish Kitchen Advert - 1973

[davey7]

Hope this hasn't been shared before - a 1973 cinema* ad film for Kalmarkök with Höganäs tile and Kockums appliances. The epitome of Swedish 70's kitchens (though the integrated side by sides are pretty much standard) with a range without solid elements and a rotisserie - and the freezer is frostless.

Kalmarkök and Kockums are no longer, as far as I can tell, still in those businesses. Höganäs made the tiles for the Sydney Opera House and is still in business and there are still Höganäs tile products.

*No tv advertising until more recent times.

 

[Ultramatic]

Wow!

 

 

Love it! That stove is really advanced. And they even has a version of "Harvest Gold". Thanks for posting!

 

[davey7]

Glad you liked it!

They had a really deep green and deep orangy red (with the burnt edges) that was more popular than the gold. Powder blue was a bathroom fixture color in the 60's there.

Here's another advert, or commercial if you prefer, set in what (which I think IS - with different appliances) looks like the same kitchen (random find too). For cake mix.

 

[davey7]

Here's one with the green appliances (I think they are Husqvarna - iirc the range with the floating control panel is theirs) - also a lot less theatrical.

 

[foraloysius]

Thank you! Wonderful ads! I noticed there are way more Swedish ads on Youtube.

Here is a funny one for Futurum appliances. They became pretty famous for a while in Europe for their range hoods. Didn't know they made other products too.

 

[foraloysius]

I love this ad too. Husqvarna laundry appliances were relabelled AEG products at that time.

 

[beehiveboy]

Ughh! She came in from shopping and made that cake without washing her hands!!

 

[foraloysius]

Geez, it's a commercial. Every second counts in those. Every resemblance to reality is purely coincidental.

 

[vacbear58]

Detergent Commercial 1972

Thank you for posting the ads, I have really enjoyed watching them.

The thing that struck me about the one with the lady making a cake was that she seemed somewhat mature for the clothing but thats a small point - that certainly is a wonder cake mix.

I found this one for Luvil detergent, I would love to know more about the washing machine

 

[vacbear58]

Kitchens 1969

I was surprised by the style of the cabinets prenented in the earlier kitchen adverts, these would have been much more as I would have expected. This may be a selection of mnaufacturers as the orange kitchen towards the end is UK Hygena with, I think, a Leisure sink. Just after appears to be some sort of microwave

 

[vacbear58]

Chicken

I also liked this one even if I did not understand one word. Talk about making the model appropriate to the market

Who would have thought there would be over 94,000 views in just under a year

 

[beehiveboy]

@foraloysius that’s my English tongue in cheek humour, please don’t take it seriously ;-)

 

[vacbear58]

1970s bathrooms

What were we thinking!

 

[iheartmaytag]

I like the changeable panels on the cabinets.
I, of course couldn't understand a word, I pressed a button and I think I bought a Volvo.

 

[foraloysius]

Reply# 8

Alistair,

That washing machine looks like a Cylinda, Asea or Skandiluxe one. I remember a Turnamat style machine from them. With the buttons you can adjust the programmes, one for water level, one for tumble rythm and another one for something I forgot.

 

[foraloysius]

@paulg

As it was your only comment to those videos I thought it was a bit rude. But never mind, misunderstandings happen.

 

[vacbear58]

Asea

Louis

I seem to recall seeing a machine branded Asea-Cylindia but it could be I am talking out my asea

It looks like a great machine, sadly there are huge gaps in my knowledge is some European brands

 

[foraloysius]

This Cylinda comes close I think.

 

[vacbear58]

Thank you louis, it looks like a very stylish machine