Swedish Kitchen Advert - 1973

Automatic Washer - The world's coolest Washing Machines, Dryers and Dishwashers

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Philips

Louis

I had boiled some potatoes only yesterday to make a Shepherds Pie topping and I almost reached for the Philips mixer to see how it would perform, I wish I had now! I may make some mayonnaise next week to make Coronation Chicken for the Queen's Platinum (70 year) Jubilee so maybe I can give it a try then :)

I wonder is that a coffee grinder that is stored next to the mixer on the wall at 1.55.

The floor attachment on the cleaner looks rather like the one adopted many years later by UK Goblin cleaners although perhaps on a rather smaller scale.

I find these films very enjoyable :)

Al
 
Yes, that is a coffee grinder indeed. It was available in many colours.

I think you would have to be careful with using the mixer for mashed potatoes, the beaters are very thin. I did use a later model with the thicker beaters for mashing. Making a mayonnaise should be no problem.

I agree, very enjoyable! I wonder if Philips sold washing machines in Sweden.

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Louis

Those are nice colours, I would have a job deciding which one to buy, to have them all would be a bit much. I wonder why they did not include that in the film?

It would be interesting to know if the sold washers in Sweden? And if they would be automatic? I do not know when Philips built their French facility for front load washers and the H axis ones they made here started around 1968. They did sell twin tubs previously but not until 1962 or so when their takeover of the Ada factory was complete. There was also a Philips wringer washer (or at least a prototype) although I have never seen one advertised or featured in any home.

Al
 
I guess it's more a lifestyle commercial, they didn't show the several colours the mixer came in either. The colours of the mixers were totally different though, more or less pastel. One wonders if the responsible designer was colour blind.

Philips started with semi-automatic H-axis toploaders, the automatics came later. I will search the newspaper archives to see if I can find an early ad about them.
 
I found a small news paper article that says that Philips has started selling washing machines in England under it's own name. They were already making washing machines in England before that, but not under their own name. The new washing machine has a competitive price. The article is from November 26th 1962.

I also found an ad with two washing machines, a semi automatic and an automatic. The ad is from May 21st 1963.

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foraloysius-2022052810180300972_2.png
 
France seems to have been one of the few places that really took to top-load, drum based automatics. I know they were and are used elsewhere, but I think France seems to have been their 'spiritual home' for some reason. It's also not the case that most French people live in small Parisian apartments, that's a very niche market too. In my experience of French houses, the washing machine tends to live in the garage or various random locations depending on how things landed in the design. They seem to have been a consumer preference there as even in very spacious homes, it wasn't unusual to find those machines in use and being purchased in preference to front loading types.

Seems though looking at French electrical retail sites, like darty.fr they're becoming a lot more niche these days. The vast majority of models are now the same front-loaders that you see everywhere else in Europe.

Even in their heyday it seems like a small number of companies were manufacturing them under different brands, as they were very niche compared to the broader European market which was mostly focused on front loaders.
 
@R66

Ironrite never sold their ironers outside of USA.

Irornite Ironer Company merged with (or was sold to) Dielectric Products and Engineering Company, who in December 1961 decided to shut down Ironrite ironer production due to low sales.

Have not been able to run things to ground exactly, but at some point either after Ironrite Ironer Company closed (and patents expired), and or with consent before that event Pfaff in Germany began producing ironers based on Ironrite design. For a while Pfaff used "Ironrite" name and logo design.

https://www.automaticwasher.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?49667_10

https://cms8.revize.com/revize/mtclemenspublib/history/ironrite.pdf

https://www.libble.eu/pfaff-362/online-manual-562859/?page=0059

https://www.ricardo.ch/fr/a/pfaff-buegelmaschine-system-ironrite-68-1120675728/

https://www.automaticwasher.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?61328
https://books.googleusercontent.com...GP9x3mt00i_Ua4AG1YY0_NfONfEl1mmi21Fn12AiPYU2q
 
"I have never seen one of those devices for stretching sheets and the like before ironing before, it looks rather useful to me"

In many parts of northern Europe tradition of kaltmangel (cold ironing) still holds. To fold long and large items such as sheets and table cloths into proper folds for putting through mangle (cold or heated) someone came up with that niffy device. It allowed one person to do the job easily instead of usual two.

On this side of pond we have "extra hand" or "third arm" folding devices that allow easier manual folding of large flatwork.



https://textileinnovations.com/gene...folder-bed-sheet-and-spread-folder-p-795.html
 
They’re interesting gadgets, but it just highlights how little ironing I do. I’ve never seen one of those in reality lol

Most of my clothes either don’t need ironing at all (knitwear, sweaters etc) - or I just take things out of the dryer or off the line and hang or fold them and a lot of lighter things like t shirts, sweaters and so on just go on a 1600 spin and straight onto clothes hangers in the laundry room, which opens our into the yard and has loads of ventilation.

I use the steam cycle on the Miele dryer if things need a bit of wrinkle relaxing and just put them on a hanger.

The only thing I really iron are shirts and I don’t wear suits. I might do the jacket over T-shirt thing with jeans. That’s about as business formal as I ever get.

If I’m being very fussy I iron the bed linen - on the bed, with a Tefal steam generator iron. Might do the pillow cases on an ironing board but that’s about it.
 
How is / was Surf positioned in Sweden?

It was a budget brand here but seems to be all about fragrance nowadays.
 
1993 Surf advert in Ireland - was all about price and a refund guarantee.





These ran for most of the 1990s and were somewhat intentionally of a particular tone, eventually somewhat sending themselves up. She was playing a soap opera character at the time.

Now it’s all about smelling like marshmallows or whatever it the current fad is.

I quite like their Herbal Extracts scent though..

I was just curious where it’s positioned in the Nordic market, as there are a few places where it’s the Unilever upper tier product. Internally they refer to that as Omo, even though it’s Persil, Skip, Surf etc depending on where you are and in France Omo seems to be the same product that is branded Surf here.

They seem to be increasingly following the same pattern as their ‘Heart Brand’ ice creams, where the logo is identical and the advertising is localised but there are umpteen local brand names. Omo seems to be “Splodge brand” [this post was last edited: 5/31/2022-03:52]
 
Coffee creamers never really took off here - might have been available.

Historically though we were never a coffee drinking country. There's a vast array of modern coffee houses serving absolutely everything you can think of, but tea is still the default drink at home and we still get consume a shocking 5 to 6 cups per day or about 300 litres of tea each per year!

 

Interesting though to see it had other uses lol

[this post was last edited: 6/11/2022-11:46]
 
The Netherlands is the 5th in rank of countries that drink the most coffee. And it's the first non-Scandinavian country on that list. Surprisingly Sweden is behind us. No wonder with such abominations as powdered creamer. lol

Most older people take a bit of evaporated milk in their coffee, I belong to that group too. Younger people use oatmilk etc. for all kinds of coffee variations. Ofcourse the real coffee drinkers drink black coffee. Tea is considered mostly here a drink for those who don't like coffee. Or you drink it when you need to lessen your coffee consumption.
 
Radion was a brand that appeared here for a few years and vanished again.

Unilever dropped it in as a mainstream detergent with an odour-removal focus. I didn't realise it was a long established Scandinavian brand.

It's quite possible the product launched in this market had little in common with it.

 

Wisk was briefly launched and withdrawn in or around that era too. 

 

Unilever also more recently launched Neutral 0%, the zero-fragrance Scandinavian brand, but primarily online only and never really pushed it very hard and then it vanished again. I didn't think they gave it much of a chance to take off. I'd have been quite keen on a non-scented version of their products.

 

Perhaps 'Persil Neutral 0%' would have probably been a better seller though.
 
Crystal Queen

Atlas refrigerators and freezers

I do not remember seeing these on sale in the UK yet the internal fittings are labelled in English, a relatively small range of appliances, of course, even back then, Electrolux would have had a major market share. I have never seen a chest freezer of that style, small capacity of the amount of floorspace it is taking up

 
Internal fittings were often in labelled in English, at least overhere in the Netherlands. We had a fridge in the 60's too with english labels. I guess manufacturers couldn't be bothered to change the language for every country.

That chest freezer has an amazing small capacity indeed in relation to it's size.
 

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