ALDI Nord, ALDI SÜD and the ALDI Equator
Details are lacking about who wanted to do what but the Albrecht brothers Theo and Karl took over their mother's grocery store and introduced the concepts that made ALDI famous. ALDI is an acronym for ALbrecht DIskont. Sometime in the 1960s, the brothers disagreed over selling cigarettes and split the country of Germany north and south. Their line of demarcation was dubbed The ALDI Equator. To get the best prices from suppliers they combine their buying power but operate as independent companies.
In the 1970s ALDI Nord acquired Trader Joe's but always maintained a hands-off ownership. ALDI SÜD acquired Hofer in Europe and combined the Hofer name with the ALDI "A" icon.
The two ALDIs have similarly split the planet. Go to www.aldi.com and hover over each country name. If you're redirected to aldi.us, click "ALDI International" at the top of the page.
Oh, and, the correct spelling of either is ALDI, NOT Aldi, Aldi's or Aldis.
Details are lacking about who wanted to do what but the Albrecht brothers Theo and Karl took over their mother's grocery store and introduced the concepts that made ALDI famous. ALDI is an acronym for ALbrecht DIskont. Sometime in the 1960s, the brothers disagreed over selling cigarettes and split the country of Germany north and south. Their line of demarcation was dubbed The ALDI Equator. To get the best prices from suppliers they combine their buying power but operate as independent companies.
In the 1970s ALDI Nord acquired Trader Joe's but always maintained a hands-off ownership. ALDI SÜD acquired Hofer in Europe and combined the Hofer name with the ALDI "A" icon.
The two ALDIs have similarly split the planet. Go to www.aldi.com and hover over each country name. If you're redirected to aldi.us, click "ALDI International" at the top of the page.
Oh, and, the correct spelling of either is ALDI, NOT Aldi, Aldi's or Aldis.