All of Purex's liquid detergents and their Classic Powder are now wearing a "FOR ALL MACHINES INCLUDING HE" badge. Since just about all concentrated and ultra-concentrated liquid detergents are low-sudsing, you think other manufacturers will do the same and offer one detergent for all machines, or will some ::cough:: P&G ::cough:: continue to rip off its customers by selling a marginally different formula for 50% to 75% more just because it's labeled "HE"? Or will they ridicule the idea as appealing to the penny-wise but pound-foolish, you know, the "buy this and you're not just cheap but stupid, too" theme?
http://www.purex.com

http://www.purex.com
