Common Error
Made by laundrymat and laundry owners is not basing their prices on their own costs and margins, but rather what others are doing.
Better to keep prices in line to ensure healthy margins, and use other methods to keep customers from going to the competition and or attract new ones.
There are small and almost "free" things one can do that will attract and keep customers. Things such as keeping the laundromat clean and well run, providing excellent customer service, offering special deals and promotions, and so forth. How many times have we all heard or even said we go to a certian shop, vendor or use a service even though they are slighly more expensive than the competition, because of things other than price.
Of course with energy prices rising almost daily, it is hard to get a handle on costs as one cannot change prices daily like air-lines, but one needs to know where one's money is going. If you have to take your prices up, just go up and let the other mat owners fend for themselves. Chances are if you have competition that close to your mat, customers already know where you and THEY are, so if they are sticking with your business, that means something is being done right. Bottom feeding customers, always looking for lowest prices are rarely loyal anyway, so you can afford to loose a few of them. Same with customers always looking to nickel and dime you to death (claiming coins didn't register in a machine, arguing over how much a item should cost to launder or weight of an order).
L.