I checked with P&G. Bold Plus no longer contains fabric softener nor does it contain any color bleach. It is just the name that was kept from the time when it did contain fabric softnener. Let's face it. In the marketplace, Bold is no longer a major player - being overshadowed by Tide, Gain and Cheer. My guess is that this is one of those brands like Oxydol, Dash and Duz that P&G will ultimately let die a slow painful death. They put no money into advertising, haven't changed the product in many years, so no one even really knows it exists. Only one small supermarket in my area even carries it =- at $7.49 per box......
Funny, for a long time Gain powder was treated like that and suddenly after some advertising, it's one of the top sellers........