Seems crazy- TOL models always generated excitement on the sales floor. That didn't necessarily mean that everyone who looked at them bought them- a lot of people checked them out longingly, then sighed and bought something less glamorous and more affordable. The point is that the glamour of lighted consoles and pushbuttons brought people IN, and got them in a mood to listen to salespeople.
Of course, all this was back when stores HAD salespeople...