Wild Looking Waste King Portable DW
Actually this model was a Waste King. Sorry, but the two brands run together in my ADDled brain. Shortly after we bought our Mobile Maid, portable dishwashers really took off. Whereas Rich's had only sold GE and, at the downtown store, KitchenAid, suddenly there were those Waste King portables on the floor and an ugly little D&M portable with the big beige vinyl tank and lid gaskets in place of the gray ones on Robert's Frigidaire portable. These were not in the store very long. Looking back, in the mid 60s Richs joined other department stores in a misadventure named Allied Merchandising Crap, err Corp., also known as AMC. The stores thought that they could make a larger profit off their own brand of merchandise, but the quality of the stuff was not up to that of GE or Norge which were the two brands at Rich's. The line at Rich's included most everything from transistor radios to major appliances, but curiously, no dishwashers. The laundry line was made by Easy and the refrigeration and air conditioning models were by Gibson. The stoves were the most wretchedly cheap and ugly things in the department, similar to some of the models in the Bradford line at the W.T. Grant Co. and some of the stoves at Western Auto, but I don't know who made them. If Sunray was making stoves then, these would have been examples of their excretia.