We've done this before
In 1997 Raytheon sold off it's appliance divisions, with Alliance Laundry systems getting the SQ and Unimac (commercial) brands, and Goodman Holding, getting Amana domestic appliance, cooking and commercial HVAC. In the early 2000's Maytag purchased Amana from Goodman.
In 1997, Alliance Laundry Systems, granted the Amana Corp, and it's affiliates a license to use both the SQ and Horizon trademarks and trade names until the year 2012. The Horizon trademarks and trade names were given with unlimited use, while the Speed Queen names could only be used for 75,000 home style washing machines, and 75,000 domestic dryers per year. Amana also has the rights to use certain patents, copyrights, mask works, and "know how" for eternity as relating to SQ. Such use was granted in all markets, and Alliance did not believe such use would harm their business.
https://www.automaticwasher.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?61011
https://www.automaticwasher.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?9225
In particular:
https://www.automaticwasher.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?16603
In short there was nothing stopping Alliance from developing top loading washers for commercial/OPL market, and that is just what they did. When Maytag bought Amana from Goodman they made Speed Queen sign a non compete so they couldn't sell SQ laundry appliances for domestic market for five (5) years. Said agreement expired in 2005, and shortly afterwards SQ entered domestic laundry market.
Early domestic offerings were just basically same SQ washers and dryers sold for OPL market. At least for front loading washers this caused problems that caused SQ to rate poorly compared to say Maytag's Neptune and Whirlpool's Duet.