This week we pivot back to Maytag for some instruction on how to launder all these new man-made fabrics. While rote, there are still some neat things to see, especially the variety of detergents/packaging available at the time.
"This is The Way We Wash Our Clothes" - 16mm Film
- Thread starter cadman
- Start date
Great video, thank you once again
phillymatt53
Well-known member
Nice video.
Tailored to people to give them some Common Sense.
You know, that rare thing among people these days.
Tailored to people to give them some Common Sense.
You know, that rare thing among people these days.
Hi Cory, really enjoyed this !!! Looking forward to the next one. Keep on doin what you're doin. ❤
vacerator
Well-known member
Could common sense be only as common as the average curve of society? There you have it 
Not to project that on anyone here, but some who claim to have more than average actually lack it. Projection is a classic defense mechanism for guilt.
Not to project that on anyone here, but some who claim to have more than average actually lack it. Projection is a classic defense mechanism for guilt.
At least at the time, no matter how many fabrics, detergents, washing methods and even washing machines, have since been introduced, this video still points out towards some simplicity...
And back then, there might not have been anything wrong with sitting on the floor playing with a toy washing machine to a real washing machine, no matter how much mom wanted to move on to other household chores, while the laundry was automatically done...
A revolution towards how modern methods of washing such as this, really changed for the better from many generations of Grandmothers' Times, freeing up mother towards more independence through today's conveniences...
Thank you, Corey!
And back then, there might not have been anything wrong with sitting on the floor playing with a toy washing machine to a real washing machine, no matter how much mom wanted to move on to other household chores, while the laundry was automatically done...
A revolution towards how modern methods of washing such as this, really changed for the better from many generations of Grandmothers' Times, freeing up mother towards more independence through today's conveniences...
Thank you, Corey!
phillymatt53
Well-known member
I think a lot of it has to do with upbringing, along with education.Could common sense be only as common as the average curve of society? There you have it
As for me, I was fixated on soaking up a wide variety of information about things.
And the younger people I have met have seemed to show a lack of education.
I’ve enjoyed these videos so much, especially those from the 1950s and ‘60s. Thanks for sharing them!
Watched it. It's obviously a low budget production compared to the films put out by Whirlpool. It doesn't appear to have been sponsored by Maytag, and it likely was something primarily intended for high school home ec classes. There wasn't any content trying to convince the viewer to purchase or use their product, the way most sponsored industrial films do.
I think you're right about the home-ec angle. This was a university collab, and explains the B&W filmstock. To make it inexpensive (often free) to distribute to institutions nationwide, color was out of the question. Many of Maytag's earlier films are also through Galaxy Productions, including their "Combo Convenience" if I'm not mistaken. That one doesn't tell you what combo you should buy, but of course only shows theirs. And then there's the "Ask Linda Marshall" series. I would bet Fred II had a lot to do with it; he understood the medium and worked tirelessly to push new markets in a conservative company in a conservative area.
One thing I've noticed with films from this era, Maytag or otherwise, was that outside of a 60 sec commercial TV spot, the manufacturer didn't try to hit you over the head with their product. I think it was assumed that if you were going to sit through all 10 minutes of xyz in some classroom, likely involuntarily, you might start considering competitors! In this case, those gorgeous back-panel closeups did all the talking. Mention Maytag at the beginning, then move on.
WP also produced some stinkers, but in this era they were still trying to figure out who they wanted to be. It was a few more years before they moved into this segment.
Similar threads
