This week we pivot back to Maytag for some instruction on how to launder all these new man-made fabrics. While rote, there are still some neat things to see, especially the variety of detergents/packaging available at the time.
I think a lot of it has to do with upbringing, along with education.Could common sense be only as common as the average curve of society? There you have itNot to project that on anyone here, but some who claim to have more than average actually lack it. Projection is a classic defense mechanism for guilt.
This week we pivot back to Maytag for some instruction on how to launder all these new man-made fabrics. While rote, there are still some neat things to see, especially the variety of detergents/packaging available at the time.
I think you're right about the home-ec angle. This was a university collab, and explains the B&W filmstock. To make it inexpensive (often free) to distribute to institutions nationwide, color was out of the question. Many of Maytag's earlier films are also through Galaxy Productions, including their "Combo Convenience" if I'm not mistaken. That one doesn't tell you what combo you should buy, but of course only shows theirs. And then there's the "Ask Linda Marshall" series. I would bet Fred II had a lot to do with it; he understood the medium and worked tirelessly to push new markets in a conservative company in a conservative area.Watched it. It's obviously a low budget production compared to the films put out by Whirlpool. It doesn't appear to have been sponsored by Maytag, and it likely was something primarily intended for high school home ec classes. There wasn't any content trying to convince the viewer to purchase or use their product, the way most sponsored industrial films do.