I've got "Ultra Tide Original With Acti-Lift Crystals" 30-load box. It was even a dollar or 2 off at Kroger. Subtitled, "1 scoop of Tide = 6 scoops of detergent with oxi." Sub-subtitled, asterisked in 4-point font, "Based on stain removal performance of 1 dose of Tide original powder vs. 6 doses of the leading powder detergent with oxi."
It smells near original, but there's a whiff of Juicy Fruit gum. There are VERY FEW Tide powders left at Kroger; Kroger is notorious for shelving marketing gimmicks at the expense of legacy products that actually work. Baloney sells. And smells.
But wait a tick! They mean to tell us that the leading powder detergent with oxi is NOT Tide? If it's 1/6th as effective, why is it leading? What stain exactly? Under what conditions of time/temp/agitation? Typical total Tide (P&G) bullshirt.
It's like, if they don't believe in themselves do they really think advo-gibberish is going to make US believe? Guess they do since that's what they sling. Guess that's why I don't get invited to 'focus groups' which determine how gullible the public is to such nonsense. The answer is, "VERY".