Ok
Finally stopped to have a peep whilst shopping earlier, and Tide's newest product is just as one suspected and stated; nothing more than oxygen bleach, bleach activator, enzymes and surfactant (pouch).
P&G holds many patents for activated oxygen bleach system, and it is what has made Tide with Bleach the number one detergent in the United States. This patented bleaching system has also been used in other P&G detergents as the invention trickled down. IIRC P&G also used early inventions of this bleaching system with the old "Biz" bleach/pre-soak powder. P&G furhter refined this activated oxygen bleach system to work in Tide "Coldwater".
Anywho, strikes one as interesting Tide now has a separate bleaching system to add to the wash, followed by "Basic" Tide which one believes does not contain oxgyen bleach.
Activated oxgyen bleach is either a perborate or percarbonate oxygen bleach with an activator (NBOS or TAED, with the former favoured in North American detergents, and the later EU/UK), to give "boil wash" results in water temps <120F or even <105F