Philco 1962
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Vintage Appliance Advertisements: Part Nine
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General Electric 1950
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Sparton 1948
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I was born in 1954 and never saw a Florence range like that. They all were wider and had a kerosene heater burner and one gas oven to bake or broil. There were many around when I grew up with here and you always knew when walking in from that kerosene stink.
Great advertisments/pictures
Could it be possible? Reply #26 shows a "new small family model" 1929 GE Monitor top fridge at the "very low price of $215.00". Inflation calculator equates $215.00 in 1929 to
$3,170.26 today! A 1374.5% rate of inflation increase.
The numbers might say such but I've often wondered how close to true comparisons made this way are to real life at the time. Using the GE as an example if one said in 1929 that it cost $215.00 would it have really meant the same then as saying something cost $3,170.26 in 2018?
One thing for sure. You got more refrigerator for $215.00 in 1929 than you would refrigerator for $3,170.26 in 2018. How many refrigerators made today will still be working 89 years from now?
Could it be possible? Reply #26 shows a "new small family model" 1929 GE Monitor top fridge at the "very low price of $215.00". Inflation calculator equates $215.00 in 1929 to
$3,170.26 today! A 1374.5% rate of inflation increase.
The numbers might say such but I've often wondered how close to true comparisons made this way are to real life at the time. Using the GE as an example if one said in 1929 that it cost $215.00 would it have really meant the same then as saying something cost $3,170.26 in 2018?
One thing for sure. You got more refrigerator for $215.00 in 1929 than you would refrigerator for $3,170.26 in 2018. How many refrigerators made today will still be working 89 years from now?
launderess
Well-known member
Hard to make an apples to apples comparison
But average household income in 1929 was about $15k per.
https://www.pbs.org/fmc/book/9money3.htm
To put it another way only about 2% of American households in 1929 earned > $10k per year. The largest groups were $1,000-$1,500 (21%) and $1,500 to $2,000 at 18%.
Thus clearly anything that cost $214 was a serious expenditure. https://www.gilderlehrman.org/content/statistics-american-economy-during-1920s
You can see here things weren't that much better in early 1930's either: http://www.johnstonsarchive.net/policy/famincome.html
Then you have this:
"The Great Depression, despite all the hardships of the American people, would see the meteoric rise of the refrigerator. At the start of the 1930s, just 8 percent of American households owned a mechanical refrigerator. By the end of the decade, it had reached 44 percent. The refrigerator came to be one of the most important symbols of middle class living in the United States. While the upper class rarely interacted with such appliances, given the fact that they had servants, the middle class woman of the 1930s lived in a "servantless household"—a phrase you see repeatedly in scholarship about this era. The refrigerator was tied to one of the most fundamental and unifying of middle class events: the daily family meal. And it was in providing for your family that the refrigerator became a point of pride."
https://psmag.com/environment/the-rise-of-the-refrigerator-47924
This merges with one has read in period women's magazines of the day such as House Beautiful, Better Homes and Gardens, etc....
The average educated (even if only high school and or perhaps college) was lectured, admonished, preached to, and in general all sorts of chidings to get her to preserve the health and safety of her family. One of the ways she could do this was via electricity and the mod cons it offered. Primary on this list was refrigeration.
Ice boxes were all very well but didn't keep foods always at proper temperatures, and forget about freezing anything for long term storage. Consequently cases of food borne illness ranging from a minor tummy to things far worse were common. That and or foods were constantly being rubbished from going bad, even in the ice box.
As above article notes there was also a bit of "Hyacinth Bucket" in all this. Adverts reflected real life in that Mrs. Andrew Jones couldn't wait to show off her new electric fridge to Mrs. Louis Bourbon and the rest of the "girls". Who likely promptly went home and began getting at their husbands to get them the same. Never underestimate the power of "two tarts in the kitchen" for advertising.
For households that couldn't pay for a new fridge in cash, even back then there were payment plans and store charge accounts. Also (IIRC) as we were discussing in another thread local electric utility companies also often had all sorts of deals/special financing for appliances. Again they would, wouldn't they? Even selling a fridge at slightly lower prices they would still make their money each month on electric bills.
But average household income in 1929 was about $15k per.
https://www.pbs.org/fmc/book/9money3.htm
To put it another way only about 2% of American households in 1929 earned > $10k per year. The largest groups were $1,000-$1,500 (21%) and $1,500 to $2,000 at 18%.
Thus clearly anything that cost $214 was a serious expenditure. https://www.gilderlehrman.org/content/statistics-american-economy-during-1920s
You can see here things weren't that much better in early 1930's either: http://www.johnstonsarchive.net/policy/famincome.html
Then you have this:
"The Great Depression, despite all the hardships of the American people, would see the meteoric rise of the refrigerator. At the start of the 1930s, just 8 percent of American households owned a mechanical refrigerator. By the end of the decade, it had reached 44 percent. The refrigerator came to be one of the most important symbols of middle class living in the United States. While the upper class rarely interacted with such appliances, given the fact that they had servants, the middle class woman of the 1930s lived in a "servantless household"—a phrase you see repeatedly in scholarship about this era. The refrigerator was tied to one of the most fundamental and unifying of middle class events: the daily family meal. And it was in providing for your family that the refrigerator became a point of pride."
https://psmag.com/environment/the-rise-of-the-refrigerator-47924
This merges with one has read in period women's magazines of the day such as House Beautiful, Better Homes and Gardens, etc....
The average educated (even if only high school and or perhaps college) was lectured, admonished, preached to, and in general all sorts of chidings to get her to preserve the health and safety of her family. One of the ways she could do this was via electricity and the mod cons it offered. Primary on this list was refrigeration.
Ice boxes were all very well but didn't keep foods always at proper temperatures, and forget about freezing anything for long term storage. Consequently cases of food borne illness ranging from a minor tummy to things far worse were common. That and or foods were constantly being rubbished from going bad, even in the ice box.
As above article notes there was also a bit of "Hyacinth Bucket" in all this. Adverts reflected real life in that Mrs. Andrew Jones couldn't wait to show off her new electric fridge to Mrs. Louis Bourbon and the rest of the "girls". Who likely promptly went home and began getting at their husbands to get them the same. Never underestimate the power of "two tarts in the kitchen" for advertising.
For households that couldn't pay for a new fridge in cash, even back then there were payment plans and store charge accounts. Also (IIRC) as we were discussing in another thread local electric utility companies also often had all sorts of deals/special financing for appliances. Again they would, wouldn't they? Even selling a fridge at slightly lower prices they would still make their money each month on electric bills.
Love the Westinghouse 1936 kitchen!! Wonder what ever happened to corner windows in homes! Back in the day, my family rented an older home that had corner windows in the bedrooms. I loved them! It would be cool to have them in a kitchen or laundry room. They may be dated, but it's very functional.
Also, does anyone remember the rubber flooring in kitchens and utility rooms? They were easy to clean and soft to walk on!!!
I've never seen mirrors in the kitchen before.
Barry
Also, does anyone remember the rubber flooring in kitchens and utility rooms? They were easy to clean and soft to walk on!!!
I've never seen mirrors in the kitchen before.
Barry
Revco 1959
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Westinghouse 1940
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RCA Estate 1954
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<script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script>norgeway
Well-known member
Re Florence rangesI saw
In my hometown were electric, pretty good stuff
In my hometown were electric, pretty good stuff
Philco 1948
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General Electric 1966
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Motorola 1954
Thermador 1959
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Sunbeam 1948
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Deepfreeze 1950
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General Electric 1956
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RCA 1946
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Chambers 1959
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