I also noticed that about the cigarette lighter in the Westinghouse ad, guess it was targeted at people who liked to puff away as they cooked. I can imagine the scene in the ad illustration a little differently, with a big old unfiltered Pall Mall hanging out of the mouth of the pretty young hostess, dropping ash all over the coffee.
Anyone else here remember the lead-in to Married With Children where Peg Bundy is making dinner while smoking, and in the next scene her dinner guest spears a still smoldering butt in her plate of spaghetti?