Vintage Appliance Advertisements: Part Twenty-eight

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Re:#80

In 1971 $419.95 was a helluva lot of do-ray-me for a TV when you consider that min wage was $1.60 per hr. this TV would have cost a min wage worker 256 hrs. of work! Today TV’s are relatively inexpensive in comparison.

My family had a ‘69 Sears 19” color TV that was very similar to the one in the add. It was our first color TV. We only managed to talk Mom into buying it because we’d gone to see the re release of “Gone With The Wind” and before the movie started we had dinner in downtown Santa Rosa, Calif. and after dinner we went to Sears to window shop. We saw this TV on display and I believe the monthly payment was $15.00. Mind you the trip to Santa Rosa from our home on the Northern Calif. coast was a 1 hour long drive each way. We told Mom that if we had a color TV we wouldn’t need to drive to Santa Rosa to go to the movies and that’s all it took to sell her on the idea.

So the next day was a Wed. and the doctor Mom worked for only worked half a day on Wed. so he could do surgeries at the hospital in Santa Rosa. My brother, sister and I stayed home from school and went to work with Mom. As soon as the Dr. Schaap left for the hospital we all piled into our ‘67 Volkswagen bug and off to Sears we went.

Mom bought the floor model at a slight discount so the TV wasn’t in a box when we left the store. The only place in the VW that the TV would fit was the front passenger seat. So my brother Joe and I strapped the new TV into the front seat with the seat belt and us three kids rode in the back.

What a thrill that new color TV was! OMG, we wouldn’t watch anything unless it was in COLOR! However, the tint control could be adjusted to tint BW programs either blue or sepia so if God forbid we had to watch a B&W show at least we could “customize” it! The day we got that color TV was a real red letter day in my last year living at home.

Eddie
 
Our first color tv was a 25" Zenith in a big colonial cabinet- the same one used on Bewitched for a season or two.  If I recall it was about $800 back then, while it was remote capable my folks did not go for that option, instead used my brother and me.  Nice thing with that set was there were two buttons up top that activated a motor that changed the channel, I can still hear the "chunka chunka" of the channels changing.
 
 
Our first color TV, a 23" Zenith console (no remote), I believe was sometime between 1970 and 1972.  I don't know what was the cost.  The antenna was updated to add UHF and a stronger booster.

My plasma (with no tuner or onboard speakers) was $6,495 (+ $535.84 sales tax) in Sept 2002 ... it's staying in-use until it's dead or there's no longer a way to get a video signal into it!
 
 

 

Our first color set was a 25" Du Mont console purchased in 1969. When we had the great blackout of 1977 it lost it's sound. Picture was fine. It was repaired and went on working until around 1982 when it was replaced with a 25" RCA console. By then we had color portables in the bedrooms. All 19" Magnavox. And none of these sets had remotes!
 
We got a color TV sometime in 1963. It was a 23" RCA, which I remember the TV man visiting to service numerous times. Have no idea what it cost, but think my grandfather helped pay for it. We then got a 23" Admiral color set in 1968, which was more reliable. The next was the Zenith 19" in the late 70's.

I was aware of color television my entire life, as my dad's aunt and uncle had bought one of the first RCA color sets in 1954. I remember seeing it when over there, though most shows were b&w. Aunt Hazel was really into TV - if she wasn't out shopping, she probably was watching something. They had a housekeeper, so she didn't have to clean or cook much. I think she subscribed to TV Guide from its first issue until her death in 1969; it was her favorite publication.
 

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