We got a color TV sometime in 1963. It was a 23" RCA, which I remember the TV man visiting to service numerous times. Have no idea what it cost, but think my grandfather helped pay for it. We then got a 23" Admiral color set in 1968, which was more reliable. The next was the Zenith 19" in the late 70's.
I was aware of color television my entire life, as my dad's aunt and uncle had bought one of the first RCA color sets in 1954. I remember seeing it when over there, though most shows were b&w. Aunt Hazel was really into TV - if she wasn't out shopping, she probably was watching something. They had a housekeeper, so she didn't have to clean or cook much. I think she subscribed to TV Guide from its first issue until her death in 1969; it was her favorite publication.