Vintage Food Advertisements: Part Twenty-one

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There's a Foremost dairy building here, abandoned for years, as far back as I can remember.  A local entrepreneur recently remodeled it into a coffee & market venue (lunch cafe, office rentals, meeting and event space, farmer's market).
 
Reply #60

Who remembers the Dieter's Plate that many restaurants had for awhile in the middle of last century? A hamburger patty, scoop of cottage cheese and a peach half. That never struck me as very dietetic.

--Chris
 
Louis- Glad to see you're still posting vintage food ads! I control my Type II diabetes by eating no more than 20 total grams of carbs per day, but I can make a keto version of the Buttercup Biscuits in Reply #30 using sandwich buns made with egg white protein powder. I remember making quite a number of the recipes from your ads back in the day. There's something about the look and recipe content of vintage ads that I find very satisfying.
 
Re:#62

Chris,
You must have been reading my mind! My first thought about the hamburger with the cottage cheese was also about those “Diet Plates” of the 50’s and 60’s. I remember that the Woolworth’s Lunch counter had a Diet Plate like the one you describe. Many other diners and restaurants had similar offerings for a Diet Plate, with either canned pineapple, sliced tomatoes or some other canned fruit in place of the canned peach half. Melba Toast was often also an accompaniment.

Eddie
 
Borden 900 Calorie Diet Drink 1962

Currently on Ozempic and a 1200 calorie diet plan. It's rough. I don't know how people did it with 900 calories pre-Ozempic, you're going to need a lot of will power.

whitewhiskers-2024011211025205035_1.jpg
 
Diet Pills

Is how people did it in those days. I was a fat little kid from age 7 to 17 because of being bedridden for 6 mo. at age 6 with Rheumatic Fever and my physical activity severely restricted for several years after recovery.

By age 8 I was put on a 600 calorie a day diet and diet pills 3 times a day. Then along came Metralcal, which was the precursor of the Borden’s Ready Diet in reply # 79 above. It was nasty! It gave me headaches, which my Mom told me was all in my head. Yeah, it was, a GD pain in my head!.. I don’t blame my parents for the terrible diet’s they put me on. It was what doctors recommended then for obese children.

After decades of fighting my weight, Yo-Yoing up and down I finally managed to gain control over my weight. I’m about 10-15 lbs higher than ideal, but my weight is stable and has been for 10 years. I exercise daily, eat a balanced diet of foods that I like with no restrictions and never eat between meals.

In the end its sensible eating, regular exercise and the realization that perfection is the enemy of the good that won the battle for me. Everyone’s journey is different.

Eddie[this post was last edited: 1/12/2024-13:05]
 
Gary,
Metrecal also made some “cookies” that tasted like “Milkbones” for dogs. They were hideous. When Metrecal first came out it was only in powder form, like “Slim Fast” used to be sold, in chocolate and butterscotch flavors only. When the canned formula came out it was an improvement, but not by much. If I’m not mistaken Metrecal was only sold in pharmacy’s in the beginning, then it became mainstreamed into grocery stores. Metrecal is one of my worst memories from childhood.

Eddie[this post was last edited: 1/13/2024-15:45]
 
re: worst memories from childhood

My worst childhood memory was my mother applying Vicks VapoRub on my chest at night. I hate that stuff, seems like she was trying to suffocate me. My father had it worse, his mother would put on his chest something called a mustard plaster. Then when he went to elementary school the teacher would tie his left arm behind his back, forcing him to write with his right hand. Back then (1930's) being left-handed was seen as a disease that needed to be cured.
 
Gary,
I never had a mustard plaster, but I can remember seeing the directions for giving a mustard plaster on the Coleman’s Dry Mustard can years ago. You were supposed to make a paste of mustard powder and warm water and place cheese cloth over the chest and smear the mustard paste onto the cheese cloth. The mustard got really hot and the cheese cloth held the paste over the area of treatment.

Mom used to put Vicks Vapo Rub on us kids too, but I don’t remember it being that unpleasant. I also recall in the 50’s when I first started school that being left handed was discouraged by some parents. I and all my siblings are right handed so this was never an issue for us. Plus my Mom talked about how cruel she thought that practice of forcing kids to be right handed was, she said that she knew kids when she was in school that were forced to be right handed and she thought that this was wrong. Things sure were different back in the old days weren’t they.

Eddie
 
 
Mom did the Vapo Rub on occasion, it helped.

The nuns slapped granny with a stick for left-hand writing, forced her to use the right.  She was left-handed for everything else.
 
Metrecal and others were a craze in the very early 60s. You can tell that it was advertised for both men and women, which is wild. The earliest ads were all-text, as Mead Johnson was an "ethical" baby formula company (same as an "ethical" pharmaceutical company--in the day they advertised only to doctors). This expanded their market, and soon was joined by more of the "dairy" lobby---Borden, Pet (Sego) and Carnation (Slender) which essentially could double-up dairy sales (these products were essentially double strength/evaporated skim milk with flavorings, vitamins and a little bit of oil). Consumers Reports did an expose--you could make your own concoction with fluid milk, dry milk, sweetener, oil and a vitamin pill.
 
Metrecal

Came out in October 1959, and I was one of the first unfortunate individuals to be subjected to this dietary product. The liquid diet craze lasted well into the 60’s and into the early 70’s.

Eddie
 
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