Vintage Frigidaire Frost Proof Deluxe Fridge - $500 OBO ( San Gabriel)

[ovrphil]

Within the ad : " Vintage O'Keefe & Merritt Co Stove Range Model 9047 - $500 (San Gabriel) " is the refrigerator

http://losangeles.craigslist.org/sgv/app/4661636410.html

 

[bluejay]

That's a nice looking fridge; it's a similar version to the one that sold on eBay for $2K (that one was a '63).  This is presumably a couple of years older, as it appears to be a Sheer Look fridge.

 

[ovrphil]

The Sheer Look

In case anyone besides myself is interested, this site : http://www.deepglamour.net/deep_glamour/2008/09/the-sheer-look.html has some interesting info and comment. Here's the YouTube ad that is referred to on their page(and I remember ads like this, even though I was a child):



Frigidaire captured the public's attention with an inspired advertising campaign (conceived by the Kudner agency) that promoted the "Sheer Look" of its new appliances. Other companies had taken slow, hesitant steps toward the new look, but Frigidaire boldly redesigned its entire line in the style of the 1956 Kitchen of Tomorrow. No one seemed to regret the elimination of the armorial escutcheons and chrome hardware that had characterized appliance design for a decade. The Kudner agency's advertisements for the new line in magazines and newspapers showed models in Oleg Cassini "Sheer Look" gowns performing the "Sheer Look" gesture with elbow-length gloves. In a further effort to fix the line's association with high style in the public mind, Frigidaire staged a well-publicized fashion show to which other prominent fashion designers were invited to contribute costumes inspired by the "Sheer Look." Thus one word, sheer, was used to identify a line of products with high fashion, and with runway success.
There was, in fact, nothing sheer about the appliances and, remarks Pulos, "the new look was actually generated by technological advances rather than fashion--it was associated with fashion in order to make it more palatable to the public."