another factor that slowed color television adoption in the
The early RCA color sets introduced in 1954 cost $1000, more like $10,000 equivalent today. Only the wealthy could afford them. By the mid-1960s, a 21 inch set ran about $500, about $2500 in today's money, so that price was ok for upper middle class families but not for the vast middle class.
My family's first color tv was won in a service club raffle. My father was a dentist, so our standard of living was higher than average middle class (yes, we had a KitchenAid dishwasher and a complete kitchen remodel in 1961-2...), but $500 was quite a chunk of change to drop for a tv set when most of the programming was still in B&W.
The first color set my parents PURCHASED (as opposed to holding the winning raffle ticket...) was when the raffle tv (a GE that didn't last very long) died about five years after we won it. My parents bought a 19 inch Hitachi tabletop model for about $329 in 1972. That set lasted until c. 1979, when it too died and was replaced by a Mitsubishi 19 inch color table top set. The Mitsubishi cost about $450 but that was less money than say $500 in 1965. This set lasted a respectable 15 years and had wonderful color.
As mentioned already in this thread, color sales did not overtake B&W sales until 1972, when a decent color set (our Hitachi) could be had for little more than $300, and at that point the % of households in the USA with color reception surpassed 50%. The early sets never had a chance for market penetration because they were too costly, and because the prime time schedule was not entirely in color until the mid to late 1960s.
Below is an interesting link to "The Lucy Show" introduction from its third season, 1964-65. As mentioned earlier, Lucy was filmed in color from 1963 (second season), but the original primetime episodes were not broadcast in color until 1965. As a result, seasons two and three (1963-65) were filmed in color, but Americans saw them for the first time in B&W. Desilu recognized the importance of residual fees from reruns and wanted color film for the future, even if their CBS network didn't want to invest in color technology to broadcast Lucy in color.
The opener is a montage of clips from seasons one and two. As a result, the film is a mix of color (season two) and B&W (season two). I don't know which season the Charlie Chaplin spook was shown, it could have been season two with B&W on purpose to impart a 1920s effect. However, I am certain that the stilts clip is from season one (have seen it in reruns in B&W only) and the balloons clips is from season two (I have it on DVD in color).
Note: Vivian Vance's character of Vivian Bagley was the FIRST divorced woman ever depicted on US television. The Lucy Carmichael character was a widow, but Vivian played a divorcee and made numerous sardonic references about her ex, presumably still living. This was a sensitive subject at the time and probably only someone with Vivian Vance's enormous popularity with the public could have pulled this off. Lucille Ball earlier was the very first pregnant woman shown on tv, and all of the pregnancy scripts had to be approved by a committee comprised of a Catholic priest, Protestant minister, and Jewish rabbi (this was Desilu's own precaution to gain approval with the network....CBS wanted her to take a season off.)
