To Launderess and nrones
I agree with you.
I did find it frustrating that if I did want to consider Asko or Miele, I'd have to put up with poor service, if I needed it. In theory, if a machine is supposed to be extremely reliable, why would I need it?
It's a hard sell to someone to say, "Oh yeah, this machine costs $1000 more but does the same things and has crappier service and support."
I really hate the designation of "Snob Brand".. because these are legitimate companies which make a legitimate product which do a legitimate thing very well and reliably enough. It's just that they come from Europe that gives them a snob appeal.
It's kind of like buying a Lamborghini because you want to get to work faster... Is it a snob brand? Kinda.. Yes, they're expensive cars but look what they'll do. I seriously doubt I'd be driving to work at 300 km/h in one though.
To Nrones:
The problem with engineers thinking they're better than everyone else, is that as soon as you stop paying attention to #2, you will become #2. Overconfidence and ignorance can destroy a company.
Look at Hyundai.. Back in the 1980's, they used to be a joke here in Canada. Cars were coming off the line with bent frames and all kinds of defects. They were known for rusting like nobodies business and didn't last all that long as a result.
Now, they build cars which are considerably reliable, dependable and feature laden. They are a serious competitor to domestic brands here. GM, Ford and Mopar (Chrysler) underestimated them and look at what happened.
Hyundai ate their lunch, that's what!
In a lot of ways, these industries parallel each other.
I think Samsung and LG are becoming serious competitors to American brands. Very serious competitors. If the domestic manufacturers don't smarten up soon and smell the bacon, they will have their lunch eaten for them quicker than they can blink and by then it'll be too late.