I did not know that the recent Whirlpools turned either way. As for the vintage models like the one above, they only turned clockwise. The whole dial rotates, and the mark you see above the dial was a stationary pointer that marked where you needed to position the dial. Later models have the cycles printed on the console itself, and the pointer is on the knob, and rotates with it. If you look at both setups, the cycles do appear to read in reverse of each other. The one above if you look from left to right shows the end of the cycle first, so I can see why you may think this rotates counter clockwise. However since the whole dial rotates past the stationary pointer, you can see that it really does turn clockwise.
Yours must be a very recent model, because Whirlpools, Kenmores and other brands had timers that turned clockwise at least as late as 2005 on the conventional washers. I have no idea of how it works with models such as the Kenmore Oasis, Whirlpool Duet, or other washers apart from the agitator bearing top loaders.
Have a good one,
James