Why were really old Whirlpools (50s-60s) branded RCA Whirlpool?

[appliguy]

Let me get this straight........

RCA NEVER Owned Whirlpool, they were just 20% stockholders and had two people on the Whirlpool board and Whirlpool used the RCA logo on appliance from 1956 through 1967....its nice to finally have the mystery solved.....
PAT COFFEY

 

[supersuds]

That sounds like a good summary, Pat.

What we don't know is how long RCA kept their Whirlpool stock and board seats.

 

[vacerator]

Thats what I thought.

RCA owned some Whirlpool shares, like Ford owned some Philco shares, or was it a wholey owned Ford subsidiary, like GM Frigidaire?
I'm sure some were waiting for Zenith or Motorola to aquire part of an appliance maker.
Westinghouse and GE was in both markets on their own. Who was left? Norge was still under Borg Warner? Easy? Blackstone?
Kelvinator was under AMC until White Consolidated bought the name with Westinghouse.
Bendix was out of the appliance market by then. Did they merge with Philco?

 

[speedqueen]

I believe Philco bought Bendix Home Appliances from its then owner Aviation Corporation(AVCO) in 1957.

 

[appliguy]

Vacerator WCI bought Kelvinator before Westinghouse

WCI bought Kelvinator from American Motors in 1968 and Westinghouse in 1975...PAT COFFEY

 

[circlew]

July 18, 1955

See link below for RCA Whirlpool info.

http://https//sites.google.com/a/lanepl.org/butler/home/e/estate-stove-company

 

[cornutt]

We had one of those RCA Whirlpool window A/C units too. I recall reading the manual and there were four or five models described, with different feature levels; the TOL model had oscillating vanes in the air outlet. In the early 1960s, RCA had its own retail stores and they marketed RCA Whirlpool appliances as well as televisions and radio/stereo sets. That air conditioner was about the only appliance my dad bought that didn't come from Sears. (In electronics, he was a Zenith guy.)