Yoo-Hoo! RepairMaster For Norge/Fedders Washing Machines (circa 1978)

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Fedders purchased Norge from Borg-Warner in 1968 for about 45mil USD. Fedders wanted to expand it's product line to include more appliances and got Norge's home and commercial laundry division, including "Norge Village". Norge was also making other appliances such as air conditioners, which was Fedders bread and butter.
 
Toward the end of the piece, they talk about the brake and how they needed it to shorten cycle time. Three minutes, they say. I don't understand. Much earlier, Frigidaire removed the rest period between the spin and rinse fill, making for a very dramatic spray. Can you explain what they're talking about. I really don't get it. Sounds like promo ad copy for the new brake.
 
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