Actually,
Europeans are very profit oriented. The ROI in Germany is higher than in the US, and has been historically, not just right now.
The difference is, I think, in the mentality. Until the post-WWII era, Americans were very much of the "mend it, fix it, make it work or do without" mentality. This shows in so very many high quality products which we love in our club.
In the post war era, very slowly at first, but like any untreated cancer, spreading faster and ever faster, the concept of built-in obsolescence took root. Manufacturers and marketing succeeded in convincing consumers that it is 'normal' for durable goods to only last a few years.
I know that there is a real sense of anger and frustration about 'foreign made' goods in the US. The problem is, however, not us nasty foreigners selling you higher quality goods at lower prices. The problem is the way Americans let their companies outsource to slave labor markets. The problem is the way American companies stopped creating value in the US. The problem is the technical, sorry, but there is no other way to say it - the technical backwardness of so many US industries compared to the rest of the world. The problem is, as GM has so poignantly stated before Congress, while folks worry that universal health insurance is socialism, American companies are going bankrupt trying to carry this responsibility on their own shoulders while competing against us nasty foreigners who can produce cars of equal or better quality for less because our society spends less on health care...
OK, time to stop before this turns into a rant. I started this post mentioning that we are very profit oriented in Europe. We are. Universal health care is cheaper and better for business and workers than endless debates. Our students don't have free college here, but anyone who has the ability and desire to study is encouraged and industry together with society finds a way for them to. America has to import scientists and engineers because education is only for the very wealthy in the US.
Sure, we are also suffering from the young-dynamic-manager 'screw the shareholders, screw the workers, screw the customers' mentality. But there is a basic consensus here that profit is good and the way to make profit is to have a good product, made by middle class workers who have the security to spend their money on domestic goods.
As long as folks in the US suffer from knee-jerk 'but that is socialism!' mentality, American workers and consumers are going to continue to suffer.
There is no lack of brains, courage and skill in the US. But there is a genuine lack of support for both investors (see our higer ROI) and workers (no health care, no affordable education). High quality goods won't return until people wake up and take a good, hard look at why us nasty Europeans are winning the capitalist sweepstakes.
The basis of capitalism is pragmatism. Americans were once the pragmatists of the world. Now, every idea which works elsewhere is rejected as 'socialist' or not conservative or Christian.
Well, off me soapbox. My US made clock (1924) just chimed the quarter hour and I have to get going. Such poor quality, she loses nearly half a minute a month.
Sheesh...
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