Begun, the mayonnaise wars have

[tomturbomatic]

Does anyone remember the Kraft-sponsored TV shows in the late 50s and into the 60s like Kraft Music Hall and Kraft Television Theater? Commercials often showed the assembling of some sort of fruit salad with Miracle Whip. Mom never used it, but a neighbor did, only she called it "salad dressing," maybe a term learned in her childhood. I always thought that it was pretty nervy of Kraft to use the word "miracle" in the name of a product. Didn't they also use "Miracle" in a red French salad dressing? Mom used Hellmans or Best Foods, but it was only used for things like egg and potato salad and a little twist on top of tomato aspic.

The grossest thing with mayo was when our school served bologna sandwiches. They mixed mayo and mustard to slather onto the bread. It looked like the runny discharge from a sinus infection. Do I get credit for not using the word "snot" like we did so many decades ago?

 

[bradfordwhite]

If ever I'm buying something from a deli and they have those little packets of mayo I will grab a handful and that's enough to last about a year.
I really don't use mayo much any more.

There was a time....making BLTs was a regular meal and of course needed mayo for that.

 

[mattl]

Grew up and still use lots of Miracle Whip. Used to buy it in the gallon jug at Sams', that would last me a year, now NLA at Sams. Had a jar of Hellman's in the fridge, from when I had house guests and it's what they like, I and the store was out of MW so I used it for a few days.  All I can say is yuck!  Hate the stuff.  I slather MW on my bologna sandwiches, and use it in my macaroni and potato salad dressing, never had a complaint from anyone who's had my salads.

 

Must say I did prefer the old MW before they reformulated it a few decades past.

 

[ea56]

Matt, I used to LOVE Miracle Whip when I was a little kid. My paternal grandparents always used it. We always had Best Foods at home because Mom hated Miracle Whip.

I especially loved Pickle and Pimento Loaf sandwiches made on fresh white bread with Miracle Whip. And my grandma made delicious Macaroni Salad with Miracle Whip.

I haven’t tasted it in years. But I do like the sweet and sour flavor that it imparts to Macaroni Salad. I use sweet pickle relish in Mac Salad to impart that flavor.

Eddie

 

[sudsmaster]

I don't believe I've ever tried Miracle Whip.

I guess I'll have to put it on my bucket list.

 

[mattl]

I'd guess it's an acquired taste as mayo is for me...

 

[sudsmaster]

What got me into mayo was when I took a nutrition course at Cal Berkeley. We were taught the health benefits of mayonnaise: primarily from unsaturated vegetable oils and eggs.

 

[appnut]

3 "memories" from childhood

The following were items used by my mom in childhood. I think my mom opted for all 3 because they were less expensive than the real thing. Let's just say that when I discovered the real deal for each of the items it was like I'd graduated and moved up in the world. And that was from experiences from college apartment mates or my own discovery once on my own and wanted to experience what the alternative real thing was.

Firstly Miracle Whip which then moved on to Mayo.

Next was Wallgreen's Mellorine. My parents did have an electric ice cream maker sometime during high school or college. But they always used some sort of ice cream mix from a box and I don't thinnk they used whole milk. Didn't pay attention. However, when I was served Blue Bell ice cream as an adult after college, there was no looking back.

Margarine, on to butter. Growing up, there was butter in the house, but it was only for my mom s something in margarine caused digesstive issues for her.

Eddie, I also had pickel & pimento loaf sandwiches. All sandwiches in childhood had mustard only. The exception was tuna salad.

 

[daveamkrayoguy]

On the evening presentation of Masterpiece Theater on the PBS station, it was brought to you by Kraft so my sister and I sat by the TV with mom just to watch the commercials!

Among them was Miracle Whip, Mayonnaise, Salad Dressings, Cheeses, Marshmallows, and the Barbecue Sauce being put right on some chicken, among dozens of other products…

I think when we went shopping we convinced mom to buy the Kraft products advertised over the way-cheaper store brands…

— Dave

 

[ea56]

Dave I think you may have be remembering Kraft Theater. Masterpiece Theater on PBS didn’t have any commercials years ago. There were also other specials during the year that had Kraft as their sponsor and these shows also had the parade of Kraft product recipes. I can’t remember the names of these shows now, but I can see these commercials in my minds eye and hear the distinctive voice of the announcer.

But Kraft Theater did have some very enticing commercials with recipes using all of their products that were mouthwatering to watch. I especially recall the Caramel Apples using Kraft Caramels during the Fall. I’ll bet you and your siblings weren’t alone encouraging your parents to buy all these Kraft products in the grocery store. TV was a big driver of grocery sales back in the 50’s, 60’s and 70’s.

Eddie

 

[appnut]

I remember Kraft Theater being on Sunday evenings.

 

[daveamkrayoguy]

Yes (Duh!) KRAFT Theater—again, I only remember the commercials more than any actual show(s)…

— Dave

 

[petek]

When Brian Mulroney became PM of Canada back in the 80's I always thought he sounded much like the guy who narrated those Kraft Theater commercials.. Take a listen and imagine him describing how to add Miracle Whip to fruit salad in fluted pan and chilling in the fridge for 60 minutes.

https://www.bing.com/videos/search?...u=/videos/search?q=brian+mulroney&FORM=HDRSC3

 

[countryguy]

My mom used nothing but Miracle Whip and I have continued to do the same.

Gary

 

[sudsmaster]

Gad. I have little to no memory of Kraft commercials. I'm supposing they were frequent during the 1970's when I went underground (figuratively speaking) and eschewed TV. Oh, those were the days, LOL.