It opens in Minneapolis at the wonderful Uptown Theater this weekend; I'm seeing it Saturday.
I was with a friend at a sold-out showing of The Constant Gardener back in late October. The trailer for Brokeback was given a viewing and the audience had apparantly been stunned into absolute silence by it. My friend Tom, a little worse for wear, having downed several screwdrivers shortly beforehand, turns to me and pipes up in full voice, "Oh, we're DEFINITELY going to see THAT one!" The place burst into laughter. Slightly embarrassing, but a classic moment, nonetheless.
I can't wait to see it.