Even though I dropped out of the whole SQ discussion a month back, I'd like to chime back in again.
Somehow SQ seems to pretty much have lost one of its key qualities: Its simple and straight forward acting as a company.
The brand changed hands (aka mother cooperation) several times during the last few decades and never seemed to have messed up as badly as it does right now.
They are mainly a pro market focused brand and people from the pro market rely on a steady company.
Their home lineup always was just a way to get some marketshare without much hazzle.
The machines were basicly the same for both markets, maybe some parts and some programming was changed, but the majority of the process of construction/development, production and performance was shared.
By all means they could have just sold the exact same machine to the commercial side as they did to their home laundry customers and nobody would have cared.
Now, they do this weired split between going for the consumer market and not giving a shit about it anymore.
They develop a new toploader specifically for the home marekt. R&D is expensive! Their new machine is ENTIRELY different from their commercial counterpart, thus probably requiring a lot of change to their production lineup (even if it is simpeler and cheaper to build, changing the line still is expensive).
But what they produce has none of the benefits they were known for with all the drawbacks they were known for and some more.
They trade in their honesty (which was a big plus) for a product they really can't be proud of.
Then they might even pull their last true-to-philosophy product from the consumer market without any replacement, even though that product still is avaible on the commercial market.
So they invested a lot of money to shoot themselfes out of the marekt. Why?
They should have reworked their FL a little (heater, recirculation but some cheaper parts) and started marekting that towards the home user as a still premium option but more in the ballpark people commonly would spend on high end appliances (between 1000-1300$).
They should have put their own twist on a HE TL. Or even just used a mode shifter in their current design.
I mean, a seperated tub and agitator is a tested and proofen design for direct drive machines.
A joined tub/agitator design has been done and it failed for the same reasons. At least that design was more resource efficent!
If they designed a HE TL to their standards of durability and programming, they could have swept the market.
Seriously.
Imagine a WP Cabrio or VMV TL.
Imagine it with a metal tub and heavy duty suspension.
Imagine a mode shifter with heavy duty parts in it.
Imagine their durable controls with their warrantys on it.
Imagine the normal cycle like the old non-eco cycle (quick filling and sensing, 15min rough agitation, drain/spin, repeat for rinse), or better even, like a hybrid of F&P and Whirlpool and their current design (the sensing works like it does now on their machines, while sensing, it recirculates water and detergent over the clothes and it uses a wash system simmilar to Whirlpools commercial-like home machines).
Get that produced for 999$ and you have a money maker for both the industrial and the home side of buisness.
They have a WiFi connectivity system for their commercial application. Take that, modify and implement on home appliances.
Now you even can advertise the whole smart-home-nonsense.
They always bragged about their incredible engeneers. Where were they during the creation of that?