First, I have a wave-a-magic-wand wish. I want to video all the cold water wash proponents trying to convince their grandmothers and great-grandmothers that washing in cold water is fine.
Second, The English teacher (aka Grammar Bitch) is in the house! There are so many things wrong with this article that I really don't know where to begin...
1. This reads like an infomercial. There are way too many names of products and companies mentioned. This is red flag #1.
2. People's names are mentioned without specific credentials, job titles or departments. This is a major no-no as it makes it more difficult to source the info. Red flag #2.
3. Unexplained jargon: "catalytic chemistries", "recycled enzymes" ... wtf? Red flag #3.
4. Clicking on "recycled enzymes" brings you to a link that neither explains the term nor clarifies the somewhat cryptic sentence. Red flags #'s 4 & 5.
5. "Unlike TVs, cellphones, and computers, consumers don't often gravitate towards the latest trends in appliance technology." Really? I was unaware that "TVs, cellphones, and computers" [sic] often gravitated towards the latest trends in appliance technology. Don't look at me, lol. I'm just reading the sentence. Red flag #6.
6. There're a couple more sentences like the one in #5. There're also a large number of unsupported assertions, some even set up as if they support or explain each other. Red flags ad nauseum.
7. There are a gazillion and one logic problems: Laundry does not have a temperature. Detergents are not "suited" for climates.
Do I really need to go on??? This thing totally fails even as a puff piece to encourage people to wash in cold water. Certainly, this piece would be handed back for heavy revisions in the in the freshman English classes I interpret.
All in all, this article convinces me that washing in hot water must be a really, really good thing!
Jim