Cook-O-Rama! Part Three

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Betty Crocker was the nom-de-plume of General Mills, one of the big food companies in Minneapolis. She was concocted in the mid-30s, and has been used by them ever since. I think they came out with "her" first general-purpose cookbook right after WW2, and it was much more a "picture" cookbook than some of the other prominent general purpose ones (Joy of Cooking; Fannie Farmer); so far better for beginners. The other similar one was the Better Homes and Gardens, which came from the magazine. Growing up, JoC was more the bible for cooking; with more authentic/ethnic recipes, and BC and BHG were more magazine-y and product-placement-y and didn't take as much imagination to use.
 
I learned to cook from watching my Mom, and also with the help of the Betty Crocker Picture Cookbook. Yes, it is very basic, but its also a great teaching cookbook, and I still refer to it from time to time. The older editions aren’t big on product placement, with the exception that whenever flour is called for in a recipe, its always Gold Medal flour, the General Mills brand.

Eddie
 
Reply #10: Those Jello-based salads with 7-Up were very common when I was a kid. The recipe calls for a 7-oz. bottle of 7-Up; had forgotten how small standard bottles of pop were back in the day. Does anyone drink 7-Up anymore? We always had Coke and 7-Up in the house when I was growing up. Having pop with lunch was an occasional treat.

Reply #15: Have heard of, but never eaten creamed onions. Was astonished to see 18-20 medium onions fed 6-8 people. I’m assuming there was a lot of ‘natural gas’ a few hours later, LOL.

I eat Sloppy Joes frequently and have several favorite recipes. I’ll have to give the Campbell’s Minestrone Soup-based recipe a try, although I’ll probably use a standard hamburger bun rather than the toasted hot dog bun called for.

Love these vintage recipes! Thanks, Louie.
 
You're welcome Eugene!

 

 

7-UP is still widely available here. We were never much 7-UP drinkers in my home when I was growing up, although I do recall it being used often to mix cocktails. We drank mostly Coke, Kirsh (a local brand that came in many different flavors), Fresca, Lipton's Iced Tea and Wylers Funny Face for me. Sometime in the early 70's we switched over to Pepsi. I was particularly addicted to Pepsi Light. I never forgave Pepsico for discontinuing it. Today, it's still Pepsi albeit Diet, Fresca, Sunkist Orange, Schweppes Ginger Ale and Lipton's iced tea.
 
Good Housekeeping's Appetizer Book, 1958

 

 



 



 

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Thought it would be OK to insert this...

<span style="font-size: 14pt; color: #008000;">If you have an interest in food development in the U.S. try and catch this mini-series that just aired on The History Channel. I know they repeat programs. It was fascinating with very professional actors portraying individuals like Milton Hershey, Clarence Birdseye and Marjorie Post. I couldn't turn it off.</span>

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It was meant to be: After not noticing them for many years, I saw jars of dried beef slices in the grocery store yesterday. Don't recall ever using it before, but am definitely going to make the 'Creamed Dried Beef In 5 Minutes' and the 'Last Minute Chili.' Might even have to try the Spicy Cole Slaw. Have become a bit bored with my go-to slaw.

Have several cans of evaporated milk in the pantry with encroaching use-by dates, so these 1960 Carnation recipes fill the bill .

Am interested to see what chili using evaporated milk will be like.

Perfect timing, Louie and thanks as always for your efforts!
 
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