I noticed it on Whirlpool.com...looks plain like the new Kenmore logo. meh.
http://www.whirlpool.com
http://www.whirlpool.com
Do you like the new Whirlpool logo?
- Thread starter danmantn
- Start date
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Well, apparently I'm late to the party...been out since November.
http://www.appliancemagazine.com/news.php?article=1443914&zone=0&first=1
http://www.appliancemagazine.com/news.php?article=1443914&zone=0&first=1
100th Anniversary Logo
This is the first that I have heard about Whirlpool redesigning its logo. Boring and uninspired are the terms that come to mind when seeing it. No, I don't like the new logo.
This is the first that I have heard about Whirlpool redesigning its logo. Boring and uninspired are the terms that come to mind when seeing it. No, I don't like the new logo.
pierreandreply4
Well-known member
me i love this new logo and i am wondering since whirlpool owns amd ,ake inglis appliance if the will redesing the inglis logo as well?
mrb627
Well-known member
New Font?
It is simply a font change, right?
Malcolm
It is simply a font change, right?
Malcolm
searsbest
Well-known member
Whirlpool logo
Looks kinda cheap.....
Looks kinda cheap.....
georgect
Well-known member
Maybe they wanted to change the look to a "modern" update but it lacks character now.
Even the whirlpool spiral over the W is lacking punch (it's sparse looking).
It doesn't move me at all and don't see the point of the change.
Side be side comparison link below.
Even the whirlpool spiral over the W is lacking punch (it's sparse looking).
It doesn't move me at all and don't see the point of the change.
Side be side comparison link below.
I really, really dislike it.........................I hate c
What was wrong with the old one???? The whirlpool over the 'W' looks incomplete. The old logo looked modern, and a million times better. Hate the new font, hate the new "whirlpool" above the "W." .....another overly paid, top-executive decision. It was the same with Frigidaire, the script logo, had class I thought. The new logo is also plain and boring. I hope GE doesn't change their "meatball" logo, as my GE Capital friend calls it.
MIKE
What was wrong with the old one???? The whirlpool over the 'W' looks incomplete. The old logo looked modern, and a million times better. Hate the new font, hate the new "whirlpool" above the "W." .....another overly paid, top-executive decision. It was the same with Frigidaire, the script logo, had class I thought. The new logo is also plain and boring. I hope GE doesn't change their "meatball" logo, as my GE Capital friend calls it.
MIKE
autowasherfreak
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I like the old one better!
maytagbear
Well-known member
I like it.
I look at it multiple times a day on my refrigerator and range.
Honestly, I don't care very much, as long as the appliance does what I want it to do. Keep my food safe and cold, and cook my food. Which they do, very well.
Lawrence/Maytagbear
I look at it multiple times a day on my refrigerator and range.
Honestly, I don't care very much, as long as the appliance does what I want it to do. Keep my food safe and cold, and cook my food. Which they do, very well.
Lawrence/Maytagbear
After looking at them side-by-side, I have to say I like the old logo better. I find the new logo a bit generic looking.
pierreandreply4
Well-known member
the point is
me i think the logo is just a brand name the most important fact is that the appliance is working well me i don't mind the logo change at all.
me i think the logo is just a brand name the most important fact is that the appliance is working well me i don't mind the logo change at all.
arbilab
Well-known member
Vote no. Pointless change. What were they thinking, saving 3% on ink?
strongenough78
Well-known member
What's with everyone turning to plain looking logo's these days. At least Maytag's still looks as it should, well, I guess until Whirlpool decides to change it if they haven't already.
maytagbear
Well-known member
Sooooooooo
as long as it "looks pretty," you don't give a hoot how something works?
Lawrence/Maytagbear
as long as it "looks pretty," you don't give a hoot how something works?
Lawrence/Maytagbear
hm, kay....
Not so much of a difference to the old one. (quote: "font change")
Ok, the whirl is somewhat cheaper and the yellow orbit doesn't look as "electronic" or "spacey" as it did.
But honest, it is still recognizable (cheaper yes, disgusting no, but): The very old one with the horizontally stretched-out W under the whirlpool, wasnt that the most cheesy one?
That one was a real "rape" to a font to me.
A bit cartoon-like, yet Whirlpool. Worse than the last one, that is for sure.
Not so much of a difference to the old one. (quote: "font change")
Ok, the whirl is somewhat cheaper and the yellow orbit doesn't look as "electronic" or "spacey" as it did.
But honest, it is still recognizable (cheaper yes, disgusting no, but): The very old one with the horizontally stretched-out W under the whirlpool, wasnt that the most cheesy one?
That one was a real "rape" to a font to me.
A bit cartoon-like, yet Whirlpool. Worse than the last one, that is for sure.
washmeup
Well-known member
Well
Once again a great logo has been replaced! The dumbing down of branding!
Once again a great logo has been replaced! The dumbing down of branding!
I hadn't noticed that the "spark" was gone as well. Hmmm... Interesting that the Whirlpool itself looks like a rubber stamp - and some of the lines didn't form completely. Oh well. Now that it is forever change, we can enjoy the old one even more.
Also the "orbit" looks like Whirlpool is in the atomic energy business. If any name should have an orbit today it should be Westinghouse - Now they are overdue for a new logo.
Like the old better as well.the new one looks--cheap.
whirlcool
Well-known member
Pointless change. What were they thinking, saving 3% on ink?
The bean counters are at it again. Sheesh. The Whirlpool graphic doesn't even look like a Whirlpool anymore and the new font looks cheap.
The bean counters are at it again. Sheesh. The Whirlpool graphic doesn't even look like a Whirlpool anymore and the new font looks cheap.
spinmon
Well-known member
I guess they're showing us what to expect from them & their products;less performance(weak whirpool)& less customer loyalty/interaction/service(weak/generic/classless lettering).
But,compared to the state of the World in general,a non-issue.
But,compared to the state of the World in general,a non-issue.
mistereric
Well-known member
What a boring typeface. And what is up with the kerning between the "hi" and the "lp"? Also, any time a ligature dies, i'm sad (Wh).
The old logo looks like it was designed by a designer. The new looks like it was selected from the built-in font pack of Windows XP.
What a shame. Things must be rough when ya can't afford a serif.
The old logo looks like it was designed by a designer. The new looks like it was selected from the built-in font pack of Windows XP.
What a shame. Things must be rough when ya can't afford a serif.
arbilab
Well-known member
Things must be rough when ya can't afford a serif.
=================================================
Clever way to put it.
)
=================================================
Clever way to put it.
)aquarius8000
Well-known member
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just a minuite...
Its the same exeept it says 'Whirlpool appliances '
Its the same exeept it says 'Whirlpool appliances '
It seems to incorporate appearance hints from European brand logos. What's wrong with an American company having an American-looking logo? A logo can be updated and modernized without trying to tone down its heritage.
Ick
There's a love-affair on with sans-serif fonts these days. I knew what was coming when Apple vaunted Myriad Pro to the forefront, and suddenly, placards in Wal-Mart leveraged the typeface. It was novel before everyone adopted it. Now I wish Apple would go back to Apple Garamond.
The thing that makes me wince about this new logo (emaciated appearance aside) is the whirlpool over the 'W' itself. The line art is sloppy and asymmetrical, and incomplete. The swirls of the whirlpool no longer connect. Usually logo graphics simplify by reducing line complexity, but never completeness. I'm really, truly surprised that this struck people as the best. (Makes me wonder what the runners-up were.) My eye is immediately drawn to the "lump" caused by the off-kilter swirl. Yucky.
There's a love-affair on with sans-serif fonts these days. I knew what was coming when Apple vaunted Myriad Pro to the forefront, and suddenly, placards in Wal-Mart leveraged the typeface. It was novel before everyone adopted it. Now I wish Apple would go back to Apple Garamond.
The thing that makes me wince about this new logo (emaciated appearance aside) is the whirlpool over the 'W' itself. The line art is sloppy and asymmetrical, and incomplete. The swirls of the whirlpool no longer connect. Usually logo graphics simplify by reducing line complexity, but never completeness. I'm really, truly surprised that this struck people as the best. (Makes me wonder what the runners-up were.) My eye is immediately drawn to the "lump" caused by the off-kilter swirl. Yucky.
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