I hadn't noticed that the "spark" was gone as well. Hmmm... Interesting that the Whirlpool itself looks like a rubber stamp - and some of the lines didn't form completely. Oh well. Now that it is forever change, we can enjoy the old one even more.
Do you like the new Whirlpool logo?
- Thread starter danmantn
- Start date
Help Support :
neptunebob
Well-known member
Also the "orbit" looks like Whirlpool is in the atomic energy business. If any name should have an orbit today it should be Westinghouse - Now they are overdue for a new logo.
Like the old better as well.the new one looks--cheap.
whirlcool
Well-known member
Pointless change. What were they thinking, saving 3% on ink?
The bean counters are at it again. Sheesh. The Whirlpool graphic doesn't even look like a Whirlpool anymore and the new font looks cheap.
The bean counters are at it again. Sheesh. The Whirlpool graphic doesn't even look like a Whirlpool anymore and the new font looks cheap.
spinmon
Well-known member
I guess they're showing us what to expect from them & their products;less performance(weak whirpool)& less customer loyalty/interaction/service(weak/generic/classless lettering).
But,compared to the state of the World in general,a non-issue.
But,compared to the state of the World in general,a non-issue.
What a boring typeface. And what is up with the kerning between the "hi" and the "lp"? Also, any time a ligature dies, i'm sad (Wh).
The old logo looks like it was designed by a designer. The new looks like it was selected from the built-in font pack of Windows XP.
What a shame. Things must be rough when ya can't afford a serif.
The old logo looks like it was designed by a designer. The new looks like it was selected from the built-in font pack of Windows XP.
What a shame. Things must be rough when ya can't afford a serif.
arbilab
Well-known member
Things must be rough when ya can't afford a serif.
=================================================
Clever way to put it.
)
=================================================
Clever way to put it.
)aquarius8000
Well-known member
- Joined
- Mar 21, 2011
- Messages
- 1,537
just a minuite...
Its the same exeept it says 'Whirlpool appliances '
Its the same exeept it says 'Whirlpool appliances '
It seems to incorporate appearance hints from European brand logos. What's wrong with an American company having an American-looking logo? A logo can be updated and modernized without trying to tone down its heritage.
Ick
There's a love-affair on with sans-serif fonts these days. I knew what was coming when Apple vaunted Myriad Pro to the forefront, and suddenly, placards in Wal-Mart leveraged the typeface. It was novel before everyone adopted it. Now I wish Apple would go back to Apple Garamond.
The thing that makes me wince about this new logo (emaciated appearance aside) is the whirlpool over the 'W' itself. The line art is sloppy and asymmetrical, and incomplete. The swirls of the whirlpool no longer connect. Usually logo graphics simplify by reducing line complexity, but never completeness. I'm really, truly surprised that this struck people as the best. (Makes me wonder what the runners-up were.) My eye is immediately drawn to the "lump" caused by the off-kilter swirl. Yucky.
There's a love-affair on with sans-serif fonts these days. I knew what was coming when Apple vaunted Myriad Pro to the forefront, and suddenly, placards in Wal-Mart leveraged the typeface. It was novel before everyone adopted it. Now I wish Apple would go back to Apple Garamond.
The thing that makes me wince about this new logo (emaciated appearance aside) is the whirlpool over the 'W' itself. The line art is sloppy and asymmetrical, and incomplete. The swirls of the whirlpool no longer connect. Usually logo graphics simplify by reducing line complexity, but never completeness. I'm really, truly surprised that this struck people as the best. (Makes me wonder what the runners-up were.) My eye is immediately drawn to the "lump" caused by the off-kilter swirl. Yucky.
There's a love-affair on with sans-serif fonts these day
I was going to say likewise, so am glad I read through all posts! Anything sans serif strikes me as governmental and institutional, which has a logic behind for those uses, but there is nothing stopping a corporation from using a distinctive logo or font with some personality.
It's been a steady downhill spiral for creativity and originality in design since the height of the MCM period. Perhaps we've finally hit bottom because this is a love affair of which I highly disapprove.
I was going to say likewise, so am glad I read through all posts! Anything sans serif strikes me as governmental and institutional, which has a logic behind for those uses, but there is nothing stopping a corporation from using a distinctive logo or font with some personality.
It's been a steady downhill spiral for creativity and originality in design since the height of the MCM period. Perhaps we've finally hit bottom because this is a love affair of which I highly disapprove.
It isn't quite as uninspired as Frigidaire's new one, which is certainly the nadir of logo designs. I think calling it 'designed' is probably assuming a bit too much.
Interesting that Whirlpool is using its prior logo in the video for their high-tech Vantage laundry pair. I'm with Nate on this one. The 'whirlpool' graphic above the W is annoying in its poor execution.
Who the hell approves these cold, soulless logos---and how awful must the runners-up be if these are the best of the portfolio?
Interesting that Whirlpool is using its prior logo in the video for their high-tech Vantage laundry pair. I'm with Nate on this one. The 'whirlpool' graphic above the W is annoying in its poor execution.
Who the hell approves these cold, soulless logos---and how awful must the runners-up be if these are the best of the portfolio?
mrcleanjeans
New member
NO!!! Plain,bare-boned,uninspiring!
pierreandreply4
Well-known member
i don't see anything wrong in a logo change over the yea
well me in my case i do not see anything wrong with a logo change over the years if you look at the inglis logo they cut the g so it would look like a q and in a second post i will post a pic of the inglis logo today
well me in my case i do not see anything wrong with a logo change over the years if you look at the inglis logo they cut the g so it would look like a q and in a second post i will post a pic of the inglis logo today
pierreandreply4
Well-known member
Pic number 2 and how it look on 70 appliance
here is picture number 2 and in my next post picture number 3 of how it look on appliance during the 70
here is picture number 2 and in my next post picture number 3 of how it look on appliance during the 70
