Electrasol is now....Finish!

[whirlcool]

I remember back when my parents got their first portable dishwasher, around 1962, they used Electrosol detergent in it. So Electrosol is an old brand.
I also remember the Finish here of the 60's & 70's.
You all are right, the Electrosol of today just doesn't really cut it compared with Cascade or WM house brand. I wonder if we'll see a "new and improved" Finish soon?

 

[drewz]

In the New Finish Commercial every other facet of the Diamond is a division of Whirlpool Corporation!

dare to say if Whirlpool is interested in any division of GE appliances? What do you think GE makes better than Whirlpool?

 

[laundromat]

Finish,Electrosol and Calgonite are all the same formula made by the same company.Their original name(the corporation that owned all of them)was Economics laboratories.They were bought out over a decade ago by Reckitt Benckiser.I use nothing else and haven't since 1974 when we got a box of Cascade with our GE Potscrubber and a white film was left on all of our clear glasses and crystal.My mom blamed the dishwasher,I was a dishwasher at a fancy restaurant where we usecd Electrosol and never had a film problem.So,I bought some at Pantry Pride.The box had the brand names of all the diffeent manufactureres of dishwashers that recomended their band.Not only did it make our dishes sparkle but it also got the horible film off.When they introduced the tablets about ten years ago,I tried them and have used them since.GREAT RESULTS EVERYTIME!!!!!

 

[danemodsandy]

Well, That's That...

...I've been an Electrasol user for a long time now, and I never did care for Finish. So what do the "masterminds" (thank you, Norma Desmond!) do? They take away what I like and replace it with what I specifically don't like. This is happening so often nowadays that I no longer "bond" with products- if I like it, they'll drop it, it seems.

I just buy everything that has to be bought new (like cleaning supplies) for price and performance, and to heck with whose name is on the package. The only brand loyalty I have any more is to vintage brands, like I collect and love vintage Farberware products. But new stuff? I couldn't care less, because they'll change the name, or the formula, or the quality, or they'll start making it in China and drop the quality that made me interested in the brand in the first place. Or they'll make it smell like a cut-rate brothel.

It's getting ridiculous, and it's killing the great brand names of this country.

 

[MrX]

They're all the same!!

Reckitt Benckiser make:
Finish
Electrosol
and Calgonite

They are THE SAME PRODUCT

This is just a rebrand, not a reformulation.

 

[lavamat78800]

Calgonite

It isn´t Calgonite, but it is CalgoniT..without an e at the end.
And as far as I know, Calgonit will stay Calgonit here in Germany. At the moment I´m using Calgonit liquid for my dishwasher, it does a good job but on glasses is always a film left...mhh

 

[danemodsandy]

mrx:

</i>"Reckitt Benckiser make:
Finish
Electrosol
and Calgonite

They are THE SAME PRODUCT

This is just a rebrand, not a reformulation."</i>

I don't know what the explanation is here. I have not used Finish in some time, so it may be that the formulations used to be different, and now they are the same. I dunno. What I do know is that I never cared for Finish when I used it.

And my original point sort of remains the same. These companies are no longer run by product people, they're run by marketing people. Brand names mean nothing when the same product bears several different ones. Even if I accept that I'm getting the same product as Electrasol when I buy Finish, my experience tells me that as soon as I begin to form a relationship with the new brand, they'll change the formulation. Or something.

Not gonna do it. This kind of stuff is purchased for price and acceptable performance in this household, and nothing more. I no longer care whose name is on the label, because it's meaningless, or will be made so in short order.

 

[spoodles]

"Electrasol" is such a crap name, (it sounds like a name for a vibrator) you should be glad they're ditching it! ;-)

 

[j2400]

I sort of like the Electrosol name. Finish is sort of...bland. I don't get the vibrator impression, but at least Electrosol is different from the usual "sun shiny clean" sounding name.

But Electrosol might sound a little too old fashioned for marketing. That's the impression I get: a fresh name--decades ago. I like that, being hopelessly out of it. But modern marketing doesn't like that sort of thing. Unless its "staged retro."

As for performance, well, I haven't done any comparison tests for a long time. Problem is, there is reformulation. I think it's always going on--new features added every year to protect glasses, do this, do that. Those who hate Brand X because it was worthless in 1985 aren't necessarily talking about the same product today.

I'm usually heavily motivated by price. I'm curious about the store brands mentioned above. I'm going to suggest to my roommate (who controls the dishwasher detergent buying)