FEDERAL and STATE tax credits exceed the washers profit
Many Washers sold in the USA are DESIGNED PURPOSELY to get that sweet tax credit kick back if the water usage is real small.
Thus the PRIMARY design goal is to get that tax credit instead of top performance.
WSJ LINK:
"Whirlpool has stockpiled more than $500 million in tax credits for making energy-saving "energy star" appliances—washers, dryers, refrigerators and so on. The firm gets a production tax credit of up to $200 per refrigerator, $75 per dishwasher, and $225 per washer and dryer. General Electric has also collected about $200 million of these credits. "
"These appliance credits are in addition to $300 million the feds gave to states as part of the 2009 stimulus to pay rebates to consumers for buying these same goods. So there's one subsidy to make the machines and another to buy them. The Department of Energy says these appliances save families money by reducing energy use by more than half. If that's true, why does the government have to bribe people to make these purchases? "
Thus summer of 2009 washer a sold here gave the washer maker 225 dollars in federal tax credits and often 100 dollars in some state's tax credits funded by the feds.
A 325 dollar tax credit makes that FL washer on sale be just 550 bucks.
If an existing set of FL washer mechanics can be tweaked in software to use 10 percent less water to grab that tax credit, the USA washer marketing group will over ride performance.
The same thing happens with cars and trucks, if the maker can modify the engine PROM to make the car's official mileage sticker be 32 instead of 31 MPG; the change is done and the care makers corporate fleet average goes higher.
The USA's usage of FL washers goes back to about 1940.
Here my family got a Westy FL washer in 1947 and 1976, and I got a front load LG last fall in 2010.
It is totally ignorant to say the USA is new to front loaders. It is like saying one has never heard of WW2 or a B17 bomber.
America used FL washers for 50 years with ZERO mold issues, or stupid cleaning of boots with bleach, or smell issues. About 1 to 2 percent of us used FL washers here before the USA got botched government steered FL designs.
American Newcomers to FL washers, ie folks who first got one after say 1992 about all blame the soaps, water temp, instead of a radically less robust design.
Government dictated plans distort what folks want.