If someone had invented a detergent or soap product that could work well in front loaders of old, then IMHO they would have taken off in sales for US domestic market.
Soap is tricky in h-axis washers not only because it creates froth, but also there is fact you need plenty of hot and soft water for it to work properly. Then you have to have one or more rinses in hot and also soft water.
Industrial/commercial laundries long sussed how to get around limitations of using soap. This usually involved using several changes of hot or near boiling water for wash and rinses, alkalis and other chemicals added to break down and hold in suspension fats, oils and other muck, then other chemicals to bring pH of final product down to skin comfort levels.
Across the pond in Europe Henkel, Lever Bros and others by late 1950's saw which way wind was blowing and began coming out with "automatic" detergents made for front loaders, and or what remained of wringer washers/semi automatics on market.
P&G with their market dominate leader Tide was all over the place. The stuff created tons of froth and wasn't easily rinsed even in top loaders, so forget about h-axis washers. Since Tide was the gold standard for many housewives anything that couldn't match it's results was off their list. P&G like Lever Bros and other detergent makers in USA did for a time have directions on packets for using detergent in wringer washers, front loaders and top loaders, but still.
As for domestic front loaders needing heaters and longer cycles, that is a modern incarnation largely brought about by ever stringent energy requirements.
Any front loader say at local laundromat or even commercial laundry largely doesn't bother with heating water from tap cold to whatever. Instead machines are piped to take "hot" water of 140-160 F from start. These machines also have substantial beater bars (about 2" deep) that provide excellent lifting and dropping action. That mechanical action coupled with proper water temps means such machines can complete a "normal/cottons" load in about 30-40 minutes.
Other thing is commercial/industrial laundries largely don't bother with enzymes but stick to using chemicals (alkalis and acids) as they always have done.