Inglis, What no more Ropers

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Contract Sales!

Roper & Estate brands have been moved over to contract sales. Most contract sales are to large property management organizations.

History: Roper was one of the first stoves ever made.
Estate was the brand of stoves, a/c's made by RCA
Victor.

Both later aquired by Whirlpool, under an agreement with RCA Victor, Whirlpool would blend these products thus in the end RCA Victor would be out of the appliance business. So during the agreement period everything was RCA Whirlpool!

In Canada, during this period not only did they have Inglis, they had "Victor" appliances under the same US agreement with RCA Victor.
 
Buy an engineering technology, then wipe it out.

Looks like wiping out competing brands and gobbling up market-share is an age-old method.

If it all wasn't an issue of ego and "my DNA is better than your DNA" (Despite all evidence to the contrary) I would have loved to see Maytag Dependable Care enginering continue, even with a damned Whirlpool badge, or better yet keep it as a Sears Kenmore.

Proving once again that "IF" (as in "IF ONLY")is the biggest word in the English language. *SIGH*
 
Do you think WP will ever revive the Gaffers & Stattler brand? They were bought by Magic Chef back in the 60's I think. BTW did anyone ever have a G & F appliance? I lived in one apartment that had a G&F dishwasher, other than that I've never seen anything since with that name on it.
 
Sure do remember G&S

Friends in california had them, to me at the time i thought they were, or at least the dishwasher had a GE kind of look to it. I kinda thought is was a regional thing in California, noticed several of them in apartments and fairly expensive builder homes.
 
During most of the 1970s and into the 1st half of the 1980s, G&S appliances were the brand many tract home builders put in around Houston and the variouos price ranges of homes offered various levels of the G&S price levels. The dishwashers were very cheapened D&M versoins and were "glitzy" because 99% of the time the basic dishawsher had pots/pans (just like our 1959 waste king--a wash & 2 rinses and stopped); light wash, normal wash, and sani-rinse wash cycle. Looked very upscale (ha ha ha). Higher expensive homes would have a dishwasher with more features, self-cleaning wall ovens (llokied like Magic Chef) and 36" cook tops with a griddle in the middle.
 
Inglis was actually an independant company from Whirlpool in Canada. Under some kind of agreement, the mechanics of their machines were always based on US Whirlpool (such as the belt-drive & direct-drive washer design), however they were separate corporations. Beginning in the early 80's, Inglis started rebadging some appliances as Whirlpool or Admiral occasionally. These were however, few and far between as Inglis itself had much more brand recognition & history in Canada. You won't find any Whirlpool appliances in Canada prior to this time period. Inglis also produced Kenmore for Sears over here.

In 1987, Whirlpool acquired enough shares in Inglis to have a controlling interest. It wasn't until late 2001 that they changed the name of Inglis to Whirlpool Canada and reorganized the brand line-up. Value/bottom of the line appliances were badged as Roper (we never had this before), mid-range appliances continued to carry the Inglis nameplate & mid to high-end appliances were badged as Whirlpool or Kitchen Aid (Admiral was dropped altogether).

I believe they adopted this strategy for a two main reasons. For one thing, Inglis had never been well known for kitchen appliances, that market had been dominated by GE and department store brands such as Kenmore & Viking. Secondly, Inglis had never been known for innovative or top of the line appliances in the first place. They had always focused their efforts on the value & reliability factors (the middle class folks!) rather than the sophisticated and high end market (the wealthy folks!). Obviously, to remain competitive, they had to expand their market presence to focus more attention to those lucrative areas as well and an easier way to do that is to rebrand.

I'm not sure whats going to happen now that they have acquired Maytag (and all of it's cousins). I'm sure Magic Chef and maybe Amana will be dropped in Canada but who knows...
 

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