Wal-Mart and Made in the U.S.A.
I worked there while a portion of the transition was made...
The focus on "Made in the U.S.A." started with the "Sam's American Choice" product line, wherein Wal-Mart found American product offerings that tended to fill the value/feel good/quality niche.
After Sam Walton died, there was some residual momentum of this product line, but decreasing commitment to go with American-made (which reflected the times). So, the title was foreshortened to "Sam's Choice." Sourcing was no longer an issue.
Now that Wal-Mart has moved beyond the Sam Walton era, they're able to distance themselves from the product line altogether; instead, a shift has been made to leverage the "Great Value" marque, and the Sam's Choice label is being phased out.
I worked there while a portion of the transition was made...

The focus on "Made in the U.S.A." started with the "Sam's American Choice" product line, wherein Wal-Mart found American product offerings that tended to fill the value/feel good/quality niche.
After Sam Walton died, there was some residual momentum of this product line, but decreasing commitment to go with American-made (which reflected the times). So, the title was foreshortened to "Sam's Choice." Sourcing was no longer an issue.
Now that Wal-Mart has moved beyond the Sam Walton era, they're able to distance themselves from the product line altogether; instead, a shift has been made to leverage the "Great Value" marque, and the Sam's Choice label is being phased out.