Kroger
I never liked the lemon scented Clorox, so I never used it or noticed it much, but I wouldn't be a bit surprised if Kroger was at the bottom of the disappearance. That chain seems to have a Office of Dumba$$ Discontinuations, with a whole gang of employees who devote their lives to finding out what people want to buy, so they can take it off the shelves pronto. There's a very large Kroger near me, but I much prefer Publix, where it's actually possible to request something and see it appear on the shelves. Doesn't work every time, but at least it does sometimes.
Don't get me started about Kroger's produce.