Lux 1961
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Modern Living: Part Four
- Thread starter Ultramatic
- Start date
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Ferro 1934
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Armstrong 1958
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Chromecraft Sculpta 1966
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Lightolier 1951
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Tide 1951
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What do they mean....rinse or don't rinse? This ad is way much older than I am so I'm missing something.
launderess
Well-known member
Back in 1950's
When P&G was still battling to get housewives hooked on Tide and away from soap for washday, some bright blub in marketing came up with the "no rinsing" required concept.
As we all know laundry washed in soap must be rinsed at least thrice or at best twice. Otherwise all dirt, suds and other residue wouldn't be removed and one ended up with "tattle-tale" grey laundry.
Tide being a synthetic detergent didn't have the same issues as soap on wash day, so *someone* concluded things didn't need to be rinsed.
Adverts one has seen for this "no rinse" Tide seemed always to target wringer washer owners. That may have been because unlike those with fully automatic washing machines owners of such semi-automatics still were tied to rinse tubs and doing multiples of that process.
https://www.automaticwasher.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?40244
When you consider how high sudsing Tide detergent was then (and until rather recently for that matter) one wonders if even one rinse would have been enough.
OTOH....
When P&G was still battling to get housewives hooked on Tide and away from soap for washday, some bright blub in marketing came up with the "no rinsing" required concept.
As we all know laundry washed in soap must be rinsed at least thrice or at best twice. Otherwise all dirt, suds and other residue wouldn't be removed and one ended up with "tattle-tale" grey laundry.
Tide being a synthetic detergent didn't have the same issues as soap on wash day, so *someone* concluded things didn't need to be rinsed.
Adverts one has seen for this "no rinse" Tide seemed always to target wringer washer owners. That may have been because unlike those with fully automatic washing machines owners of such semi-automatics still were tied to rinse tubs and doing multiples of that process.
https://www.automaticwasher.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?40244
When you consider how high sudsing Tide detergent was then (and until rather recently for that matter) one wonders if even one rinse would have been enough.
OTOH....
Simmons Beautyrest 1934
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Clorox 1953
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O-Cell-O 1957
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Cory 1953
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Aladdin 1951
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Du Pont Teflon 1975
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Niagara 1962
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Thomasville 1977
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Dazey 1953
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Basic-Witz Domain 1958
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American-Standard 1955
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Tupperware 1965
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Fels Naptha 1958
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Libby's Glassware 1970
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Pearl-Wick 1955
Ronson Varaflame Gas Candles 1963
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Aladdin 1928
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Pyrex Ware 1970
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Swift's Cleanser 1950
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Clorox 1975
O-Cell-O, Soilax 1954
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Artbeck 1949
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