New Blue Vim Tablets

[Unimatic1140]

Check out the shots of the "high tech" detergent making process in the commercial from the early 1960's for VIM. Also check out the accent on this woman, hhhmmmmm, I wonder where she is from (as if I didn't know)?

1.7mb video file so not too big...

http://68.89.57.239/VID/TEMP/VIM.wmv

 

[spiraclean]

Wow Robert,
Great video it's strange to me though as Vim was a scouring powder for kitchen and bathroom cleaning in the UK, it was also made by Lever.

All the best.
Hugh

 

[jamman_98]

Cool

Another vitage commercial for the webiste collection. Where do you find these???

 

[agiflow]

Cool commercial Robert. Love that vintage Whirly she is using.

 

[tomturbomatic]

Did you notice the sleight of hand? She had one in her left hand that she made a show of throwing in and then there were two in her right hand that she slipped in. It took 3 VIM and 2 Salvo tablets in a top loader; 1 to 1.5 Vim & .5 to 1 Salvo in a front loader.

 

[jmirawm]

HOW FUNNY !

I did not notice the other two slipped in the machine at all. I had to go back and take another look. Why did they even bother to have her put the other two tablets into the washer?

 

[tlee618]

What fun Robert, thanks so much for sharing it. She has to be a "Stepford" wife!! Just looks at those eyes.LOL Terry

 

[appnut]

Tom, our neighbor with the 1960 LK Combo used 2 vim and 1 Salvo per load.

 

[gansky1]

How fun - that's a great commercial! I noticed her dropping something else in the machine after the obvious one tablet in her left hand went in but didn't see that it was TWO more. Stock up on VIM!

 

[cehalstead]

stepford wife

Is she a Stepford Wife or June Cleaver's sister?????

 

[angus]

Excellent commercial - and I like the sci fi music....

Unfortunately reminded me of a very unpleasant Ebay transaction involving a large box of Vim Tablets and a King Size box of Fab, circa 1963. The seller got my money and then disappeared - apparently she did this to several people according to Ebay.

 

[Unimatic1140]

Good catch Tom, I didn't notice the extra tablets going in either until I read that and went back and watched it again. I can't believe it took 3 Vim tabs for a regular 8 to 12lb wash! I wonder why they didn't make the tablets bigger so it would appear that you were using less???

 

[westyslantfront]

Vim

Hi Robert. Thank you for wonderful video. I remember blue Vim tablets were smaller than white Salvos. My mom tried them but we went back to our traditional TIDE.

 

[state-line]

The commercial was fun to see! I remember Vim, but does anyone know when Vim officially went off of store shelves?

 

[golittlesport]

I wonder if Blue Vim contained bluing, like Blue Cheer did in those days? Especially since they advertised "whitest wash." My mom loved Salvo tablets in her Laundromat.

 

[MikeS]

I recognize that woman!

I believe the woman doing the Vim commercial is the same one who did an ad for another Lever detergent around the same time.
Difference is, instead of hawking tablets, she was praising New Formula Liquid Wisk for getting the dirt out of her husband's golf shirts ("Wisk puts its strength where the dirt is!")
And I swear in that commercial (which aired during a 1962 episode of "The Lucy Show") she was using a Whirlpool washer as well!
Wonder if Lever recycled its actors for various products....?

 

[geoffdelp]

She reminds me of Betty Ford or Lady Bird Johnson. Her accent has got to be from the midwest! Fun commercial!!

 

[rickr]

What accent??? LOL!!

My aunt used to use VIM in her Filter-Flo for awhile in the 1960's. They lived on a farm,and she was alway's looking for the best detergent to battle farm dirt.
My mom tried them in her 58 Kenmore. I remember her saying they did not disolve all the way,and she switched back to Tide.

 

[frigilux]

Uni---Thanks for the great Vim vid! I loved the tinkly sci-fi music. I suppose they needed that to highlight the super-scientific (LOL) manufacturing process.

Now that we have gazillion-channel satellite TV, I wish to GOD someone would create a dedicated, truly retro 50's channel, complete with vintage commercials. Now there's something I'd pay for!