New Blue Vim Tablets

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Wow Robert,
Great video it's strange to me though as Vim was a scouring powder for kitchen and bathroom cleaning in the UK, it was also made by Lever.

All the best.
Hugh
 
Did you notice the sleight of hand? She had one in her left hand that she made a show of throwing in and then there were two in her right hand that she slipped in. It took 3 VIM and 2 Salvo tablets in a top loader; 1 to 1.5 Vim & .5 to 1 Salvo in a front loader.
 
HOW FUNNY !

I did not notice the other two slipped in the machine at all. I had to go back and take another look. Why did they even bother to have her put the other two tablets into the washer?
 
What fun Robert, thanks so much for sharing it. She has to be a "Stepford" wife!! Just looks at those eyes.LOL Terry
 
Excellent commercial - and I like the sci fi music....

Unfortunately reminded me of a very unpleasant Ebay transaction involving a large box of Vim Tablets and a King Size box of Fab, circa 1963. The seller got my money and then disappeared - apparently she did this to several people according to Ebay.
 
Good catch Tom, I didn't notice the extra tablets going in either until I read that and went back and watched it again. I can't believe it took 3 Vim tabs for a regular 8 to 12lb wash! I wonder why they didn't make the tablets bigger so it would appear that you were using less???
 
Vim

Hi Robert. Thank you for wonderful video. I remember blue Vim tablets were smaller than white Salvos. My mom tried them but we went back to our traditional TIDE.
 
I wonder if Blue Vim contained bluing, like Blue Cheer did in those days? Especially since they advertised "whitest wash." My mom loved Salvo tablets in her Laundromat.
 
I recognize that woman!

I believe the woman doing the Vim commercial is the same one who did an ad for another Lever detergent around the same time.
Difference is, instead of hawking tablets, she was praising New Formula Liquid Wisk for getting the dirt out of her husband's golf shirts ("Wisk puts its strength where the dirt is!")
And I swear in that commercial (which aired during a 1962 episode of "The Lucy Show") she was using a Whirlpool washer as well!
Wonder if Lever recycled its actors for various products....?
 
What accent??? LOL!!

My aunt used to use VIM in her Filter-Flo for awhile in the 1960's. They lived on a farm,and she was alway's looking for the best detergent to battle farm dirt.
My mom tried them in her 58 Kenmore. I remember her saying they did not disolve all the way,and she switched back to Tide.
 
Uni---Thanks for the great Vim vid! I loved the tinkly sci-fi music. I suppose they needed that to highlight the super-scientific (LOL) manufacturing process.

Now that we have gazillion-channel satellite TV, I wish to GOD someone would create a dedicated, truly retro 50's channel, complete with vintage commercials. Now there's something I'd pay for!
 
Vim Tabs - Gone but not forgotten!

Wow, I forgot all about Vim! I sure do miss tablets. They aren't messy and remind me of dropping a Fizzies into a glass (except no fizz, of course). I still am unclear as to why the recent manufacture of tabs was discontinued.
 
Tom in Arkansas, I think she had to put all of them in to comply with truth in advertising regulations. While truth in anything nowdays and the government upholding truth (more like a hold up of truth) is quaint at best, our Corning rep where I was working during college years told me that the picture of a beautifully cooked roast (that all but filled the pan to the brim accompanied by a piece of potato and a piece of carrot, both with traces of the rich brown roasting juice and perhaps a speck of parsley) on the front of a box for some ridiculously small pan for the preparation task like the 2.5 quart saucepan, legally had to be possibile to prepare to that appearance in a Corning Ware pan, size disparity not being as important as the appearance of the finished product.

frigilux, There used to be something called the nostalgia or neuralgia channel on cable with old shows and old ads, but I gotta tell you, most of the old shows like I Married Joan, GE's answer to Westinghouse's sponsoring I Love Lucy, are extremely tiresome after you check out the early 50s kitchen and laundry appliances and watch them do a comercial or two. They are very formulaic, just like every Popeye cartoon has the pals, the fight over the boyishly androgenous Olive Oyl with the interestingly shaped nose, the spinach and the victory. I still remember the one featuring the Brotherly Love Campaign with the song coming out of every radio, "What we need is brotherly love; You can't go wrong with brotherly love... Now I don't care whose brother you love as long as it is brotherly love..." It would be a few years before I realized what a joke the writers had pulled on somewhere around 90% of the population. Then there is the one with the department store that folds out of a huge truck. One of the items that gets caught up in the fight is a wringer washer that uses the up and down suction cups to further beat up Bluto when he lands head-first in it.

Venus, the shockingly sad thing about the Wisk, Surf and Purex tabs is that they were the only dry HE formulas of their lines, but Whirlpool and other makers of FLs do not recommend them, because the new machines use so little water that the tablet sometimes does not dissolve, especially in cold water. The tablets cannot be used in the dispenser, because they are so slow to dissolve that they will be sitting there well into the rinses and they can bang around in the drum for up to 5 minutes before they either dissolve or just get trapped in something. So they have to be manually crushed. It seems like detergents are at a crossroads as to whether there is going to be any more money invested in R&D for powders or if everything is going liquid, which I don't like as well.
 
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