eurekastar
Well-known member
Internet Crybabies?
If Speed Queen introduced this machine to placate internet crybabies, that would be a very poor business decision. From what I understand, SQ experienced a significant drop in sales after the introduction of the new models last year. Coupled with that, the machine also received poor ratings from Consumer Reports. Like it or not, thousands of consumers rely on CR to make purchase decisions. It sounds like SQ may have had a corporate disaster on its hands. Not only that, the company seems to have mysteriously pulled their FL models from the home market and now they're being reintroduced as well.
As someone has already noted, it sounds a lot like the Coca Cola debacle back in the 80s when the company introduced the "New Coke" formulation. Consumers turned on the company and Coca Cola rushed to re-introduce "Coke Classic." New Coke just quietly went away. I was working on an MBA in marketing at the University of Texas at the time. We watched the situation carefully. Coke did its taste test research and found that consumers preferred the taste of the new formula. But the miscalculation they made was underestimating the loyalty and bond that consumers had with its classic formulation. That may be Speed Queen's miscalculation as well.

If Speed Queen introduced this machine to placate internet crybabies, that would be a very poor business decision. From what I understand, SQ experienced a significant drop in sales after the introduction of the new models last year. Coupled with that, the machine also received poor ratings from Consumer Reports. Like it or not, thousands of consumers rely on CR to make purchase decisions. It sounds like SQ may have had a corporate disaster on its hands. Not only that, the company seems to have mysteriously pulled their FL models from the home market and now they're being reintroduced as well.
As someone has already noted, it sounds a lot like the Coca Cola debacle back in the 80s when the company introduced the "New Coke" formulation. Consumers turned on the company and Coca Cola rushed to re-introduce "Coke Classic." New Coke just quietly went away. I was working on an MBA in marketing at the University of Texas at the time. We watched the situation carefully. Coke did its taste test research and found that consumers preferred the taste of the new formula. But the miscalculation they made was underestimating the loyalty and bond that consumers had with its classic formulation. That may be Speed Queen's miscalculation as well.
